Collegiate Targeting

Targeting for this niche increases to accommodate their sheer numbers

Implications - There are officially 75 Million Millennials in the world, and Gen Z already makes up over 1/4 of the population, meaning youth targeting is becoming all the more important. This is evident in the increasing attention paid to college students in particular. Ultimately, nuanced desires are only effective when paired with the black and white breakdown of the population.
SCORE: 5.5
Warm Top 6 Examples: 15,249 Total Clicks Aug 14 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
90s Campus Attire - The Stussy Fall 2015 Lookbook is a Throwback to College in Another Decade
SCORE: 7
V. Hot 6,073 Clicks Pub: Sep 15, 15
90s Campus Attire
The Stussy Fall 2015 Lookbook is a Throwback to College in Another Decade
Those who thought that bucket hats and mini skirts were out this season are sure to be disappointed with the Stussy Fall 2015 Lookbook, which features a number of awesomely 90s styles to please fans (... [More]
Team Spirit-Themed Shoes - The Nike Week Zero Collection is Customized by Varsity Football Teams
SCORE: 5.3
Hot 2,278 Clicks Pub: Aug 17, 15
Team Spirit-Themed Shoes
The Nike Week Zero Collection is Customized by Varsity Football Teams
Week Zero is the unofficial kickoff of the college football season and Nike is super excited about it. In celebration, the sportswear giant is releasing the Week Zero Collection, featuring 13... [More]
Campus Map Pint Glasses - This College Town Maps Drinkware is Designed for Students and Alumni
SCORE: 5.2
Warm 705 Clicks Pub: Oct 28, 15
Campus Map Pint Glasses
This College Town Maps Drinkware is Designed for Students and Alumni
Those who are looking to pay respect and remember their alma mater with pride will find the College Town Maps Drinkware to be a beautifully crafted sentiment. Featuring the campus maps of over 50... [More]
Collegiate Gelatin Molds - These Jell-O Molds Look Like the Mascots of Various American Universities
SCORE: 2.9
Warm 1,344 Clicks Pub: Aug 11, 14
Collegiate Gelatin Molds
These Jell-O Molds Look Like the Mascots of Various American Universities
The New University Jell-O molds are ideal for fans excited for the 2014 college football season to start. Each major college mascot is recreated in these super cool Jell-O molds so you can make... [More]
Youth-Focused Furniture Ads - This RH Teen Commercial Promotes the Brand's Newest Product Range
SCORE: 5.9
Mild 413 Clicks Pub: Feb 11, 16
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
RH Teen is a youth-focused retail concept by Restoration Hardware and is promoted in a fun and fashionable television spot. This RH Teen promotional ad appeals to high schoolers and teens who are... [More]
Collegiate Coffee Trucks - The New Starbucks Food Trucks Will Follow Students Around on Campus
SCORE: 3.9
Mild 4,436 Clicks Pub: Aug 23, 14
Collegiate Coffee Trucks
The New Starbucks Food Trucks Will Follow Students Around on Campus
To keep up with student coffee cravings, Starbucks created the Starbucks food truck that will follow students around on various American college campuses to provide students with their daily dose of... [More]
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