Viral Convenience

Accommodating an on-the-go lifestyle is no longer just a functional move

Implications - Millennials work on an average of 3 screens and Gen Z works on an average of 5; it's no surprise that virtually everything this youth generation consumes is seen as a way to communicate personal branding. With this in mind, even the most functional products are implementing viral-worthy elements. This points to a desire beyond function for on-the-go youth groups such as students and career-age Millennials.
SCORE: 5.5
This Year and Warm Top 6 Examples: 5,153 Total Clicks Sep 15 - Aug 16
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodHealth
Chocolate Sandwich Slices - This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
SCORE: 7.4
V. Hot 2,317 Clicks Pub: Dec 9, 15
Chocolate Sandwich Slices
This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
Deli meats and cheeses are a thing of the past now thanks to the creation of processed chocolate sandwich slices that are designed exclusively to make adding sweet topping to a sandwich incredibly... [More]
Dehydrated Ketchup Condiments - This Ketchup Leather Prevents Burgers from Going Soggy
SCORE: 5.2
Warm 1,370 Clicks Pub: Nov 23, 15
Dehydrated Ketchup Condiments
This Ketchup Leather Prevents Burgers from Going Soggy
Chef Ernesto Uchimura of the Los Angeles restaurant Plan Check recently invented ketchup leather for burgers. While ketchup is a staple at most restaurants and diners, the tomato-based condiment can... [More]
Taco-Based Cleanses - The 'Taco Cleanse' is a Tortilla-Based Detox for Breakfast, Lunch and Dinner
SCORE: 5.4
Warm 557 Clicks Pub: Jan 19, 16
Taco-Based Cleanses
The 'Taco Cleanse' is a Tortilla-Based Detox for Breakfast, Lunch and Dinner
January is one month of the year where people of all types are looking to adopt new eating habits and fitness routines, which is likely what has made the rise of the Taco Cleanse so popular. The... [More]
Deliverable Date Packages - 7-11 Now Offers Convenience Packs for Dates with Red Bull and Condoms
SCORE: 5
Warm 435 Clicks Pub: Sep 17, 15
Deliverable Date Packages
7-11 Now Offers Convenience Packs for Dates with Red Bull and Condoms
Alongside 7-11’s new delivery service, the store has revealed that it will now deliver ‘Convenience Packs’ themed as hangover and date packages right to people’s doors. These... [More]
Tube-Shaped Gum Packaging - This Korean Chewing Gum is Packaged in a Squeezable Tube
SCORE: 3.7
This Year and Untested 200 Clicks Pub: Aug 10, 16
Tube-Shaped Gum Packaging
This Korean Chewing Gum is Packaged in a Squeezable Tube
The South Korean confectionery brand Daeyoung Foods is selling a line of gum that comes in a squeezable tube. When it comes to making gum more appealing to young consumers, brands usually opt for... [More]
Caffeinated Chewing Gums - Energy Bombs' New Caffeine Gums are Infused With Essential Vitamins
SCORE: 3.4
This Year and Untested 274 Clicks Pub: Aug 9, 16
Caffeinated Chewing Gums
Energy Bombs' New Caffeine Gums are Infused With Essential Vitamins
Energy Bombs’ new caffeine gum product is designed to revolutionize the world of energy supplementation with its trailblazing new Energy Chewing Gum products. Available in Mint and Cinnamon... [More]
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