Portioned Confectionery

Confectionery brands encourage thoughtful consumption through packaging

Implications - As health consciousness rises, more consumers are making purchasing decisions based on the perceived benefits of a product; however, that being said, they continue to want to indulge. Confectionery brands are responding to the divided interests of the modern consumer by offering resealable packaging or pre-portioned contents. By encouraging consumers to enjoy in moderation, these brands reposition themselves as allies when it comes to consumer health.
SCORE: 6.1
Warm Top 4 Examples: 7,770 Total Clicks Mar 15 - Jan 16
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Consumer Insight Topics: LifestyleFood
Bite-Sized Cake Treats - The New Cadbury ‘Amaze Bites’ Snack Packs Encourage Sharing
SCORE: 8
Viral 3,156 Clicks Pub: Oct 13, 15
Bite-Sized Cake Treats
The New Cadbury ‘Amaze Bites’ Snack Packs Encourage Sharing
Creative agency ‘Robot Food’ designed the brand identity for these Cadbury ‘Amaze Bites’ snacks. This packaging encourages sharing while promoting the convenient snack packs. The bite-... [More]
Resealable Chocolate Packaging - Printpack's Portable Snack Wrapper Encourages Eating in Moderation
SCORE: 6.8
Warm 2,399 Clicks Pub: Jan 14, 16
Resealable Chocolate Packaging
Printpack's Portable Snack Wrapper Encourages Eating in Moderation
Portable snack packaging is often only designed to last a single use, but many brands are responding to a desire for resealable containers that are more in line with a consumer’s desire to... [More]
Portioned Gum Packaging Designs - This Student Project Takes an Innovative Approach to Gum Packaging
SCORE: 5.3
Mild 1,585 Clicks Pub: Jan 13, 16
Portioned Gum Packaging Designs
This Student Project Takes an Innovative Approach to Gum Packaging
This gum packaging design project boasts an innovative method that takes inspiration from elegant slices of cake. The Choo Bubble Gum project was designed for the South African market and sees each... [More]
To-Go Chocolate Fruits - Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
SCORE: 3.2
Mild 630 Clicks Pub: Mar 16, 15
To-Go Chocolate Fruits
Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
Those who appreciate health, indulgence and convenience wrapped up in a single package have probably already tried these fruit and chocolate snacks from Dole. Dubbed Dippers, this line of chocolate-... [More]
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