The New Cadbury ‘Amaze Bites’ Snack Packs Encourage Sharing

By: Ady Floyd - Oct 13, 2015
References: robot-food & packagingoftheworld
Creative agency ‘Robot Food’ designed the brand identity for these Cadbury ‘Amaze Bites’ snacks. This packaging encourages sharing while promoting the convenient snack packs.

The bite-sized cake snacks are designed to appeal to the female consumer. They come in three brownie flavors which include chocolate, chocolate with orange and chocolate with mint. The pint-sized containers are perfectly portioned, allowing those with a sweet tooth to indulge without the added guilt.

The containers are wrapped in Cadbury’s signature purple label and are adorned with graphic text. The labels read "New Cadbury. OMG! These are Amaze Bites." This clever usage of online lingo targets tech-savvy millennials who are likely to communicate with slang through text or on social media channels.