Tubular Branding

Confectionery brands experiment with spatial design in their packaging

Implications - Many confectionery brands are favoring a slender or tubular aesthetic with their branding. Far from being missed on the shelves, this tactic attracts eyes through spatial differentiation. On a consumer level, this approach is favored for ease and portability. This progression speaks to the meaningful impact of shape when it comes to packaging design, both for in-store visibility and consumer mobility.
SCORE: 5.1
This Year and Warm Top 5 Examples: 6,210 Total Clicks Jul 14 - Jun 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Liquid Mint Dispensers - Momints' Mint Tube Packaging Securely Transports Gel-Filled Liquid Capsules
SCORE: 6.5
Hot 1,969 Clicks Pub: Jan 14, 16
Liquid Mint Dispensers
Momints' Mint Tube Packaging Securely Transports Gel-Filled Liquid Capsules
Momints took inspiration from the cosmetic industry when developing its new mint tube packaging system. Just as beauty product packaging is often designed to highlight a unique color or texture,... [More]
Colorful Bon Bon Bags - Packaging for Petit Bon Bon is Straightforward and Color-Coded
SCORE: 3.5
Mild 1,558 Clicks Pub: Jul 8, 14
Colorful Bon Bon Bags
Packaging for Petit Bon Bon is Straightforward and Color-Coded
This splashy packaging and print campaign concept for Petit Bon Bon is vibrant and provides a tease for what you can expect to find inside each of the milk chocolate candies. Each of the color... [More]
Squeezable Gum Packets - Sportlife Vibes' Chewing Gum is Packaged in a Squeeze Pack
SCORE: 3.9
Mild 1,299 Clicks Pub: Jan 14, 16
Squeezable Gum Packets
Sportlife Vibes' Chewing Gum is Packaged in a Squeeze Pack
Rather than opting to use the same style of blister packs as many gum brands do, Leaf Holland introduced a new kind of packaging for its Sportlife Vibes product. The unusual gum packaging system... [More]
Sparkling Supplement Packaging - The Isoplus Effervescent Tablets are Designed for Diet Support
SCORE: 5
This Year and Mild 499 Clicks Pub: Jun 1, 16
Sparkling Supplement Packaging
The Isoplus Effervescent Tablets are Designed for Diet Support
The Isoplus ‘My Elements’ effervescent tablet packaging is focused on delivering consumers an effective means of getting nutritional support wherever they are. The convenient tube... [More]
Eco-Friendly Mint Tubes - Sencha Naturals' Mint Containers are Easy on the Environment
SCORE: 3.9
Mild 885 Clicks Pub: Jan 14, 16
Eco-Friendly Mint Tubes
Sencha Naturals' Mint Containers are Easy on the Environment
In addition to fighting bad breath with a range of unusual and exotic mint flavors, what really sets Sencha Naturals apart is its ‘Eco-Tube’ mint container system.  Flavors like... [More]
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