Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Tubular Branding

Confectionery brands experiment with spatial design in their packaging

Implications - Many confectionery brands are favoring a slender or tubular aesthetic with their branding. Far from being missed on the shelves, this tactic attracts eyes through spatial differentiation. On a consumer level, this approach is favored for ease and portability. This progression speaks to the meaningful impact of shape when it comes to packaging design, both for in-store visibility and consumer mobility.
Workshop Question - Could you create a new packaging design that would ease the portability of your product?
Trend Themes
1. Slim and Tubular Branding - Confectionery brands are favoring a slender or tubular aesthetic with their branding for ease of portability and spatial differentiation in packaging design.
2. Transparent Flexible Plastic Packaging - Flexible plastic carrying case packaging for products such as chewing gum is a practical and water-resistant alternative to traditional packaging.
3. Artistic Symbol-based Labels - Visual symbol-based labels are used in supplement and snack packaging design to make products user-friendly and applicable to a wider range of consumers.
Industry Implications
1. Packaging Industry - The packaging industry has opportunities to create designs that are compact, practical, and visually appealing to consumers.
2. Food Industry - The food industry can offer consumers products that are portable, practical, and represent a food's culture and unique flavors.
3. Supplement Industry - The supplement industry has opportunities to differentiate their products with visually artistic and user-friendly packaging that highlights different nutritional benefits.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
249,719 Total Clicks
Date Range:
Jan 16 — Sep 16
Trending:
Average
Consumer Insight Topics:

Related Examples

Discerning Chip Branding
Discerning Chip Branding
'Say Yes To No' Chips Encourage Consumers to Build Good Eating Habits
Zesty Caramel Chocolates
Zesty Caramel Chocolates
These 'Zesty Caramel Bombes' Combine Citrus, Caramel and Chocolate
Scrumptious Healthy Dessert Snacks
Scrumptious Healthy Dessert Snacks
Real Handful Snack Packs are Filled with Fiber-Rich Ingredients
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
Bite-Sized Cinnamon Buns
Bite-Sized Cinnamon Buns
The Pillsbury Mini Cinnis Provide an Easy Way to Enjoy Warm Pastries
Stackable Pumpkin Chips
Stackable Pumpkin Chips
The Pumpkin Spice Pringles Offer a Salty and Sweet Festive Flavor
Savory Snack Duos
Savory Snack Duos
The Sweet & Spicy Chicken Bites & Fries Box Combines Two Snacks in One Dish
Bite-Sized Pizza Nuggets
Bite-Sized Pizza Nuggets
Auntie Anne's New Pepperoni Pretzel Nuggets Deliver the Taste of Pizza
Campfire Snack Syrups
Campfire Snack Syrups
Sweetbirds Offer Consumers The Taste of S'more Sandwiches In a Sweetener
Benefit-Focused Pharmaceutical Packaging
Benefit-Focused Pharmaceutical Packaging
The Kiin Pharma Supplement Branding is Vibrant and Clear
Grass-Fed Dairy Supplements
Grass-Fed Dairy Supplements
Genuine Health's Fermented Greek Yogurt Protein+ is First of Its Kind
Protein Water Beverages
Protein Water Beverages
For Goodness Shake's Water is Packed with 20 Grams of Protein
Ice Cream Capsules
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
Cognitive-Boosting Supplements
Cognitive-Boosting Supplements
The Neurofuse Offers a Capsulated Ingredient Blend to Boost Memory
Protein-Enriched Waters
Protein-Enriched Waters
The 'ON Protein Water' Range Supports Muscle Growth and Recovery
Detoxing Charcoal Tonics
Detoxing Charcoal Tonics
The Black Starwater Beverages Contain Active Charcoal to Purify the Body
Portable Recovery Snacks
Portable Recovery Snacks
FITAID Fuel Pouches Provide Complete On-the-Go Nutrition
Yoga Protein Powders
Yoga Protein Powders
Zen-tein is a Healthy Protein Powder Designed to Fit a Yogic Diet
Waste-Capturing Gum Branding
Waste-Capturing Gum Branding
Peppersmith Mint Chewing Gum Packaging Prevents Unnecessary Waste
Dessert-Flavored Breath Mints
Dessert-Flavored Breath Mints
Hint Mint Offers Designer Chocolate and Cinnamon Breath Fresheners
Organic Dessert Gums
Organic Dessert Gums
Simply Gum's Range Boasts Unexpected Cinnamon, Maple and Coffee Flavors
Candied Character Mints
Candied Character Mints
The Frisk Neo Candy Tablets Take Design Inspiration from Works of Art
Caffeinated Chewing Gums
Caffeinated Chewing Gums
This Calorie-Free Gum Delivers a Powerful Energy Boost
Flavor-Transforming Sweets
Flavor-Transforming Sweets
Tic Tac Mixers Boast a Dynamic Range of Enticing Packaging
Despicably Adorable Mints
Despicably Adorable Mints
The Limited Edition Tic Tac Minions is Released to Celebrate the Movie
World-Changing Gum
World-Changing Gum
The Sugar-Free Chewing Gum From Project 7 Benefits Seven Different Causes
Caffeinated Chewing Gums
Caffeinated Chewing Gums
Japan's Black Black Chewing Gum Flavor Packs a Caffeinated Punch
Exotic Tea Mints
Exotic Tea Mints
Sencha Naturals' Green Tea Mints Mix in Exotic Ingredients from Around the World
Grinning Gum Packaging
Grinning Gum Packaging
Hani Douaji's Chewing Gum Packaging Shows Off a Big Toothy Smile
Fresh Breath Coffee Cups
Fresh Breath Coffee Cups
Seattle Coffee Co. Cups Have Coffee and Gum to Thwart Bad Breath
Romantic Gum Packaging
Romantic Gum Packaging
Sarah Cousineau's Chewing Gum Packaging Encourages Kisses
Crackling Breath Mints
Crackling Breath Mints
32 Effervescent Breath Treatment with IsoVoxy is Pop Rocks for Adults
Flavorless Teeth Cleaners
Flavorless Teeth Cleaners
The Nihilist Toothpaste is a Big Tube of Nothing (But Paste)
Movie Minion Mints
Movie Minion Mints
These Despicable Me Treats are the World's Cutest Tic Tacs
Gender-Targeted Breath Mints
Gender-Targeted Breath Mints
The Xylish Gender-Specific Gum is Designed for Men and Women
Dessert-Scented Smackers
Dessert-Scented Smackers
The Girl Scout Cookie Lip Smackers Collection is Yummy Enough to Eat