Frigid Fitness

Fitness brands specialize their offerings to protect against the cold

Implications - Motivated by extreme fitness culture, more novice athletes and fitness-goers are braving the cold for the sake of exercise. As a result, they are seeking gear that is specially formatted for the cold without skimping on style. Performance apparel in this vein is not overlain with excessive features, but singularly combats a top-of-mind issue, appealing to the emerging athlete. This progression speaks to the importance of simplification and specialization in reaching new consumers.
SCORE: 7.9
This Year and Hot Top 4 Examples: 9,046 Total Clicks Nov 15 - Nov 16
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Consumer Insight Topics: FashionHip Fashion
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SCORE: 8.2
This Year and V. Hot 4,424 Clicks Pub: Aug 12, 16
Sophisticated Athletic Wear
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SCORE: 7.9
This Year and Hot 1,470 Clicks Pub: Nov 4, 16
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SCORE: 6.2
Warm 1,078 Clicks Pub: Nov 30, 15
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