Category
Tech
Operational Agents
Trend cluster
Category
In-Transit
Connectivity
Portable WiFi devices optimize staying connected while mid-journey.
4.2
Trend score
Trend
What is the In-Transit Connectivity trend?
In-Transit Connectivity: As increasingly affordable fares democratize access to air travel, consumers are embracing devices that make connecting while on-the-move convenient and reliable. Seen as a one-time investment for frequent travelers, such gadgets streamline the process of finding the best connection and logging on. Traveling or not, this progression ultimately speaks to the desire to eliminate barriers to connectivity in all facets of life.
Trend themes
Themes within the In-Transit Connectivity trend
Three behaviours holding the trend together01
On-the-Go Wi-Fi Devices
Devices that provide portable Wi-Fi for multiple devices offer opportunities to give remote or disconnected regions access to the internet and conveniences for travelers.
02
Global Hotspot Devices
Wi-Fi hotspot devices that offer seamless mobile communication not tied to a data plan unlock opportunities for remote communication in new global markets.
03
Personal Mobile Routers
Personal mobile routers that enhance capabilities during travel offer opportunities for faster and more reliable connectivity, with built-in security protocols to keep data safe.
Industry implications
What the In-Transit Connectivity trend means for industry
Where the trend changes the playbookFor
Travel & Tourism
Innovations in portable Wi-Fi can offer new conveniences and cost savings for travel and tourism, allowing travelers to stay connected and work remotely more easily.
For
Telecommunications
The rise of mobile hotspots and other portable Wi-Fi devices can disrupt traditional telecommunications business models, unlocking new opportunities for global connectivity and seamless mobile communication.
For
Media & Entertainment
Personal routers and hotspot devices have the potential to disrupt traditional industries like broadcast television, offering new opportunities for cord-cutters and mobile viewers to stay connected and stream content on-the-go.
Workshop question
How can your brand do its part in breaking barriers, whether that's in regards to accessibility, or in consumer expectations?
Trend signals
Trend signals for In-Transit Connectivity
Trend score 4.2 out of 10, from popularity 68%, activity 50%, freshness 8%.
Popularity68%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the In-Transit Connectivity trend
5 featured examples from Jan 22, 2015 to Jan 25, 2016CategoryTech
Global Hotspot Devices
The Skyroam Hotspot Lets You Enjoy Mobile Communication in 65 Countries
The telecommunications industry can capitalize on virtual SIM technology to develop new roaming solutions for travelers.
CategoryWorld
Multifacted Travelling Devices
The HooToo is a USB Port, Battery Pack and Travel Router All in One
Creating all-in-one travel gadgets and portable internet routers can significantly improve travel experiences while increasing customer satisfaction and loyalty.
CategoryTech
WiFi Television Streamers
The 'TabletTV' Broadcast TV Antenna Brings Live TV to Tablets
Revolutionize traditional TV packages and extend TV's reach by disrupting the cable industry with broadcasting antennas and WiFi capabilities.
CategoryWorld
On-the-Go Wi-Fi Devices
A Portable Internet Router Keeps Five Gadgets Connected When Off the Grid
Disruptive innovation opportunity: Develop and improve wireless technologies to enable faster and more reliable data transmission for portable internet routers.
CategoryTech
Personal Mobile Routers
The D-Link Portable WiFi Hotspot Enhances Capabilities During Travel
The telecommunications industry can capitalize on the constant connectivity trend by providing portable WiFi hotspots like the D-Link Portable WiFi Hotspot to consumers.
