Smarties' New Candy Box Pacakging Encourages Smarter Eating

By: Laura McQuarrie - Feb 27, 2015
References: products.nestle & marketingmag
A slight change to the candy box packaging of Smarties encourages better portion control on the consumer side. The new box design has been resized from a 50 gram packet down to 45 grams, divided into three compartments and printed with a message to "Make 'Em Last." Rather than having the whole end of the box open up as before, the openings take the form of three smaller flaps for each individual compartment. With the mindfulness that this box design encourages, moderation should be much easier.

Aiming to turn its candy-coated chocolates back into treats rather than full-on snacks, VP of corporate affairs of Nestle Canada describes, "I think it’s probably no surprise to anybody that we've lost a bit of our sense of what an appropriate-size portion is of food." In addition to introducing smarter designs like this one, Nestle has also discontinued its king-size candy boxes.