From Brand-Unifying Campaigns to Free-Spirited Soccer Balls

By: Vasiliki Marapas - Apr 26, 2015
Developing an identity that is both authentic and relevant to consumer interests is one of the key concerns for brands everywhere, a fact that was reflected in this list of top April 2015 branding ideas.

Highly established brands with a core identity already developed looked for ways to further emphasize and solidify it amongst loyal consumers, fueling a collective members-only vibe that strengthens existing consumer-brand relationships. Lesser-known, fledgling brands, on the other hand, got creative when it came to figuring out a personality and communicating it to a specific target audience.

Ultimately, the top April 2015 branding ideas exhibited a desire to create more powerful identities and communicate them to consumers in a way that increases engagement and loyalty.