Denny's 'The Den' Restaurant Targets a Millennial Demographic

By: Jana Pijak - Mar 23, 2015
References: thedenbydennys & foodbeast
The Den by Denny's is a re-branded fast food franchise that targets a millennial demographic. While the brand's current marketing appeals to all ages, their latest venture takes a step toward the future and offers casual dining for the young masses.

Designed to appeal to the millennial market, The Den by Denny's boast a design that is modeled after other fast food franchises like Burger King and Chipotle. Instead of Denny's traditional and sit-down theme, its younger eatery is more about convenience and prides itself on quick and on-the-go service.

The Den will offer menu items like burritos, burgers and sandwiches like the Grand Slamwich and the Grand Slam. All of the franchise's food items are infused with breakfast ingredients and will appeal to collage students and young professionals.