The Swedish Soda Brand Apotekarnes has a Fresh New Look

By: Rebecca Byers - Mar 9, 2015
References: nine.se & thedieline
Apotekarnes is a Swedish soda brand that recently teamed up with creative studio NINE to freshen up packaging and brand identity. Facing international competition, Apotekarnes, a product of Carlsberg Sweden, aimed to gain a more sophisticated image and encourage the product among adults as an option for mixed drinks.

The brand has been popular with the younger demographic in Scandinavia for some time, but is getting new attention internationally based on its sleek and stylish new bottle designs.

As consumers become increasingly concerned with healthy eating and in particular, the potential harmful affects of soda, it makes sense that an older brand would be aiming to cultivate a refreshed image that confers the product with indulgence.