Aplos Embraces a Minimalist and Modern Branding with mousegraphics's Help

By: Meghan Young - Mar 24, 2015
References: mousegraphics.gr
Simple yet bold, modern yet classic, the design of Aplos' Greek yogurt packaging is memorable and stylish. Inspired by the name itself, which means 'simple,' it focuses not only on a minimalist aesthetic, but also a holistic one. The company wanted a look that reflected the local origins of the product and its ethos.

Designed by mousegraphics, the Greek yogurt packaging might not be immediately informative, but it's clear exactly what it is right off the bat. The Dieline writes, "The handwritten font feels very authentic and the packaging is very neat, with not much copy of imagery apart for the illustrations of a cow and of fruits." All together, the Greek yogurt packaging makes an impact in a fresh and healthy way, which is what most consumers are looking for.