This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun

By: Rebecca Byers - Mar 24, 2015
References: coroflot & coroflot
This in-store case stacker display for Rex Goliath Wines by New Jersey-based graphic designer Ricky Cordero is a fun and dynamic way to grab attention in a retail environment.

Playing on the wine brand's image of being bold and playful, the display is designed to resemble a freak show stage on which brand mascot Rex Goliath is paraded. Rex Goliath was a 47-pound rooster that inspired the brand's namesake and signature larger than life flavor.

The case stacker display holds plenty of stock while remaining low cost and high impact. This over-the-top retail display goes a long way in terms of fending off the competition by providing lots for passersby to ogle at, including a full red and white selection.