Teahouse Exclusive's Everyday Line Brims with Personality

By: Laura McQuarrie - Mar 23, 2015
References: teahouse-exclusives & lovelypackage
In order to communicate the quality and care that goes into the making of its products,
Teahouse Exclusive has tea boxes with charming hand-drawn graphics. When the Peter Schmidt Group designed these packages, it was aptly noted that "This is as personal as it gets."

The Everyday Line includes exotic flavors like Fruity Rhubarb, Berry Green, China Sencha and Mighty Mint, which are distinguished by color and a different teapot or teacup icon on the simple brown boxes. Although the tea boxes all follow the same formula and format, with handpicked typography and unique illustrations, the unified assortment of teas also shows off their individuality and originality.

Distinguishing itself from other big tea brands with flavorful teas and artisanal branding, Teahouse Exclusive secures itself a place in the hearts of tea drinkers who value authenticity.