The 'Give It Back Rack' is Part of the Brand's Big Green Initiative

By: Amelia Roblin - Mar 24, 2015
References: coca-colacompany & core77
With the Coca-Cola cardboard shelf, this colossal soft drink company is demonstrating that it's taking eco-friendly measures into consideration, both where marketing and manufacturing are concerned. Constructed from repurposed Coke boxes that once held plastic bottles and cans of the popular pop, the 'Give It Back Rack' promotes recycling alongside its products.

The modesty, strength, resilience and versatility of the corrugated material is celebrated in these imperfectly constructed display cases. Convenience stores and supermarkets would receive these stands free of charge, and be encouraged to return them to the factory before they've become too damaged. This Coca-Cola cardboard creation marks an early example of more environmentally conscious initiatives to come for this company. It's going to please many existing and occasional consumers of the brand, and encourage other beverage businesses to up their green games.