This Hybrid Banger-Sausage Combo is Branded 'Bangerritos'

By: Laura McQuarrie - Mar 17, 2015
References: facebook & packagingoftheworld
What do you get when you cross a banger sausage with a burrito—no, this isn't a riddle, —the answer is Bangerritos. Bangerritos are free-range pork sausages that have been stuffed with classic Mexican ingredients like shredded red cabbage and black beans, delivering loads of flavor and texture.

To make this hybrid food appealing to a modern audience, the graphic design avoids the use of stereotypical imagery. In terms of packaging, two shapely wraps on the case that holds everything together are suggestive of tacos. Other Mexican elements are played up in the branding, such as the inclusion of a quirky illustration of a pig wearing a sombrero. To align with the kind free-range nature of the product, the packages were printed with vegetable-based inks and designed to be fully recyclable.