Cadbury's New Dinky Deckers Join Its Bite-Sized Snack Range

By: Katherine Pendrill - Aug 22, 2016
References: talkingretail & foodbev
British confectionery brand Cadbury recently expanded its bite-sized snack range with its new Dinky Deckers. In recent years, Cadbury has been experimenting with portion sizes as a way to cater to changing consumer snack preferences. Now its is offering a bite-sized version of its popular Double Decker treats.

The new Dinky Deckers are a bite-sized versions of Cadbury's dual-layer Double Decker chocolates. In addition to the smaller sized pieces, the chocolates also come in handy snack packs for maximum portability and easy sharing. As brand manager for Cadbury Bitesize Melissa Stuart explains, "We have seen an opportunity to bring growth to the chocolate bags category by launching another of our established brands, which consumers know and love, into a more permissible, shareable format."