Offbeat Playtime

Toy designers encourage personal expression with bizarre products

Implications - Toy designers are moving away from offerings that emphasize stereotypically masculine or feminine traits, instead creating a wide array of bizarre and offbeat products that are neutral in gender. Whether it's subverting pop culture characters or simply reimagining a traditional toy in a new form, these products make it acceptable for children to diverge from the norm. This progression speaks both to the fading relevance of the gender binary, as well as the heightened development of personal identity at younger ages.
SCORE: 5.8
This Year and Warm Top 5 Examples: 15,201 Total Clicks Feb 14 - Jan 16
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Consumer Insight Topics: ToysLife-Stages
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SCORE: 2.7
Untested 628 Clicks Pub: Oct 27, 15
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