Hyper Health

Consumers take extra precautions in avoiding illness

Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health.
SCORE: 3.9
Mild Top 4 Examples: 1,591 Total Clicks Feb 16 - Feb 16
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Consumer Insight Topics: FashionLifestyleHealthCosmetics
Bacteria-Killing Makeup Sprays - The Pro Hygiene Collection's Spray Kills 99.99% of Germs
SCORE: 6.5
Warm 870 Clicks Pub: Feb 2, 16
Bacteria-Killing Makeup Sprays
The Pro Hygiene Collection's Spray Kills 99.99% of Germs
While there are many cosmetic products packaged in pots that can be applied with the fingertips, this often causes contamination and the transfer of germs and bacteria to the face—fortunately,... [More]
Pocket-Friendly Personal Wipes - CleanWell Individual Hand Wipes Make On-the-Go Cleanliness Easy
SCORE: 3.3
Mild 305 Clicks Pub: Feb 2, 16
Pocket-Friendly Personal Wipes
CleanWell Individual Hand Wipes Make On-the-Go Cleanliness Easy
Convenience culture has augmented consumers to expect portability and on-the-go functionality from nearly everything, which CleanWell Individual Hand Wipes looks to help enable. While the brand... [More]
Antimicrobial Hand Lotions - This Antibacterial Lotion from Saje Keeps Hands Soft and Clean
SCORE: 2.8
Untested 207 Clicks Pub: Feb 2, 16
Antimicrobial Hand Lotions
This Antibacterial Lotion from Saje Keeps Hands Soft and Clean
While there are many soaps, sprays and hand washes that are sold for their antimicrobial properties, ‘Safe Hands’ is an antibacterial lotion from Saje that does more than just kill... [More]
Sickness-Thwarting Wipes - Phluseptic Cold and Flu Wipes Offer Flu Prevention in a Convenient Way
SCORE: 2.9
Untested 209 Clicks Pub: Feb 2, 16
Sickness-Thwarting Wipes
Phluseptic Cold and Flu Wipes Offer Flu Prevention in a Convenient Way
When it comes to flue prevention, keeping hands clean is imperative, so Phluseptic Cold and Flu Wipes are designed to thwart sickness before it affects you. Created by the Fujisawa Bristol... [More]
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