Category
Lifestyle
Portable Mornings
3.0
Trend score
Trend
What is the Hyper Health trend?
Hyper Health: Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health.
Trend themes
Themes within the Hyper Health trend
Three behaviours holding the trend together01
Antibacterial Products
Antibacterial products, such as wipes, hand lotions, and makeup sprays, are increasingly popular due to consumers' hyper-conscious nature towards health and wellness.
02
Natural Ingredients
Consumers demand natural and organic ingredients in their antibacterial products, prioritizing wellness over traditional medical properties.
03
Portable Sanitization
People expect portability and on-the-go functionality from antibacterial products which has led to more innovation in single-use wipes or compact sanitizers.
Industry implications
What the Hyper Health trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can benefit from natural and organic antibacterial products, especially those used in hospitals and clinics.
For
Beauty
Beauty industries can use antibacterial makeup sprays and nail polishes to ensure consumers are not exposed to harmful bacteria during application or adornment.
For
Consumer Goods
Consumer goods industries can benefit from the trend of portable sanitization, creating compact, on-the-go products that can be sold in a variety of retail locations.
Workshop question
What tactics can your brand take to alleviate consumer concerns over health? What precautionary solutions could you take?
Trend signals
Trend signals for Hyper Health
Trend score 3.0 out of 10, from popularity 43%, activity 40%, freshness 8%.
Popularity43%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Hyper Health trend
6 featured examples from Feb 3, 2016 to Feb 1, 2017CategoryFashion
Bacteria-Killing Makeup Sprays
The Pro Hygiene Collection's Spray Kills 99.99% of Germs
Makeup companies can take advantage of the trend towards antimicrobial makeup by offering products that prioritize hygiene and cleanliness, and by developing new and innovative fo…
CategoryFashion
Germ-Blocking Nail Polish Collections
The Dr.'s Remedy Product Range Fights Fungus and Other Germs
The cosmetics industry can explore the development of innovative nail polish formulations with antibacterial properties to meet consumers' health and beauty needs.
CategoryLifestyle
Pocket-Friendly Personal Wipes
CleanWell Individual Hand Wipes Make On-the-Go Cleanliness Easy
The personal care industry can tap into the convenience culture by developing portable and on-the-go hygiene products.
CategoryLifestyle
Long-Lasting Sanitizing Sprays
The ’Touch’ is a Hand Sanitizer Spray Provides Hours of Protection
Disruptive innovation opportunity in the development of long-lasting sanitizing sprays suitable for personal and public use.
CategoryLifestyle
Antimicrobial Hand Lotions
This Antibacterial Lotion from Saje Keeps Hands Soft and Clean
Opportunity for disruptive innovation within the personal care products industry to create antimicrobial hand lotions.
CategoryLifestyle
Sickness-Thwarting Wipes
Phluseptic Cold and Flu Wipes Offer Flu Prevention in a Convenient Way
The healthcare industry can benefit from developing preventative products for consumers like wipes that help prevent the spread of illness.
