Category
Lifestyle
Portable Mornings
3.5
Trend score
Trend
What is the Luxe Sanitation trend?
Luxe Sanitation: Instead of standard sanitizers, consumers are turning to hybridized disinfectant products combined with moisturizers, cosmetics and fragrances for luxury appeal. Consumers are no longer buying products purely out of need, but using even the most basic necessity as an excuse to splurge and indulge.
Trend themes
Themes within the Luxe Sanitation trend
Three behaviours holding the trend together01
Hybridized Disinfectant Products
Consumers demand disinfectant products with added benefits such as moisturizers, cosmetics and fragrances for luxury appeal.
02
Natural and Antimicrobial Ingredients
The use of natural and antimicrobial ingredients is becoming more popular in disinfectant and personal care products.
03
Preventative and Antibacterial Makeup
Makeup brands are creating products with antibacterial formulas to prevent skin issues and care for present and future skin.
Industry implications
What the Luxe Sanitation trend means for industry
Where the trend changes the playbookFor
Personal Care Products
Companies in this industry can leverage the trend of natural and hybridized disinfectant products by incorporating natural and beneficial ingredients into their products.
For
Beauty and Cosmetics
Brands in this industry can create products with preventative and antibacterial formulas to cater to consumers with sensitive skin or those who prioritize skincare in their makeup routines.
For
Home Cleaning Products
Manufacturers in this industry can create disinfectant products with natural and antibacterial ingredients to appeal to consumers looking for effective and environmentally friendly cleaning products.
Workshop question
What can you combine with your existing product/service to become a more multi-functional commodity?
Trend signals
Trend signals for Luxe Sanitation
Trend score 3.5 out of 10, from popularity 53%, activity 44%, freshness 8%.
Popularity53%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxe Sanitation trend
4 featured examples from Feb 3, 2016CategoryFashion
Germ-Blocking Nail Polish Collections
The Dr.'s Remedy Product Range Fights Fungus and Other Germs
The cosmetics industry can explore the development of innovative nail polish formulations with antibacterial properties to meet consumers' health and beauty needs.
CategoryFashion
Antibacterial Makeup Collections
Manhattan Clearface Cosmetics Keep Skin Clear and Clean
Cosmetic brands can innovate by incorporating antibacterial formulas into their product lines, offering consumers an option for makeup that also prevents bacterial growth on the s…
CategoryLifestyle
Moisturizing Sanitary Hand Sprays
The Honest Company Hand Disinfectant Spray is Multipurpose
The natural skincare industry can leverage the demand for chemical-free sanitizers by creating new products that cater to health-conscious consumers.
CategoryFashion
Sanitizing Hand Creams
Merlot's Antibacterial Hand Cream Helps Fight Common Germs
Creating innovative skincare products that prioritize both moisturizing and sanitizing benefits.
