Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Organic
Sanitation
Disinfectant products receive a natural health-minded overhaul.
3.7
Trend score
What's Happening
What is the Organic Sanitation trend?
Organic Sanitation: Hand sanitizers are being re-designed with organic ingredients to satiate concerns over personal well-being. Infusing ingredients like Aloe Vera, essential oils and botanicals into sanitizers and disinfectants, brands are not only aiming to align their products with the growing health movement, but also to redefine how typically harsh and synthetic products are perceived.
Evidence
Examples of the Organic Sanitation trend
CategoryLifestyle
Aloe-Based Hand Sanitizers
This Korean Hand Sanitizer Cleans Without Drying Out the Skin
Innovations in the personal care industry with focus on non-toxic and eco-friendly products that deliver exceptional results.
CategoryEco
DIY Natural Hand Sanitizer
The Free People Blog Shows How to Make a Sanitizer Without Chemicals
Cosmetics companies can take advantage of the all-natural trend by creating and marketing a range of chemical-free, environmentally friendly products, like hand sanitizer.
CategoryFashion
Freshening Hand Sanitizers
This Waterless Hand Sanitizer Smells of Citrus and Gardenia
The personal care industry can explore new opportunities to develop and market all-natural products for consumers who prioritize natural ingredients.
CategoryLifestyle
Sustainable Personal Sanitizers
'Squeakie' Natural Hand Sanitizer Kills Germs with Zero Chemicals
Innovating the personal care industry with natural and chemical-free hand sanitizers like 'Squeakie'.
CategoryLifestyle
Alcohol-Free Hand Sanitizers
Prefense's Foaming Sanitizer Provides Up To 24-Hour Protection
The personal care products industry can explore the development and production of alcohol-free hand sanitizers to cater to consumers looking for gentle and effective solutions.
Workshop question
What's a product your brand could tweak to be more "natural"? What would that adjustment look like?
Trend themes
Themes within the Organic Sanitation trend
Three behaviours holding the trend together01
Organic Sanitation
Brands are incorporating organic ingredients such as Aloe Vera and essential oils into sanitizers to better align with the health movement and to redefine how typically harsh synthetic products are perceived.
02
Alcohol-Free Sanitizers
Sanitizer brands such as Prefense are offering alcohol-free products that moisturize the skin and provide antimicrobial protection for up to 24 hours.
03
Sustainable Sanitizers
'Squeakie' natural hand sanitizer is a 100% natural, sustainable product that uses milk whey-derived alcohol to kill germs while containing moisturizers to prevent chapped and dry hands.
Industry implications
What the Organic Sanitation trend means for industry
Where the trend changes the playbookFor
Beauty & Cosmetics
The all-natural trend is prevalent in the cosmetics and beauty industry, and companies can innovate by creating their own natural sanitizers with environmentally friendly ingredients.
For
Health & Wellness
Alcohol-free and sustainable sanitizers offer disruptive opportunities for the health and wellness industry who can market products that are gentle on skin and offer antimicrobial protection.
For
Packaging
Squeakie's 100% recyclable packaging with no BPA shows an opportunity for packaging companies to innovate and create more environmentally friendly options.
Trend signals
Trend signals for Organic Sanitation
Trend score 3.7 out of 10, from popularity 46%, activity 55%, freshness 8%.
Popularity46%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
