What once was perceived as a dark and serious industry saw a major makeover this year, as proven by these charity trends. For a long time, the concept of charity was seen as one based solely in sadness; however, the 2012 version of philanthropy found its foundation in fun and giving out of the good of one's heart.
This is best exemplified through such community-driven initiatives as philanthropic Pinterest promos and dare-based fundraising. Particularly with the latter, some of these trailblazing charity trends flipped the industry on its head by taking a fun approach to more serious topics.
Whether you're just dipping your toe into the world of charity and thus, flipping through these charity micro trends casually, or working in the social good industry and looking for something more in-depth like our Charity Trend Report, you're sure to be surprised by what you find.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
