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Burgeoning Pigment Branding

Here We Grow Paint Packaging References the Product's Grass Roots

— February 11, 2012 — Eco
It's refreshing to see paint cans done up with such lovely designs. The look of Here We Grow paint packaging really is a rarity. The reason that this brand of wall stain has deserved this sort of attention is both a reference to its history and a reflection of its retail benefits.

The OSH (Orchard Supply Hardware) company began in 1931 as a means to support a community of American farmers. Now, this line of home decorating products would see a portion of its profits going to Farmaid, taking care of the families behind the current agricultural industry.

Thanyaluck Keawkingkeo's product name alludes to the development of the initiative and its graphic identity reflects that metaphorically. The brush stroke sprout on Here We Grow paint packaging also underlines the items' eco-friendly qualities.
Trend Themes
1. Lovely Paint Can Designs - Opportunity for paint brands to differentiate themselves and enhance customer experience through unique and attractive packaging designs.
2. Historical and Retail References - Opportunity for brands to incorporate their history and community support into their product packaging to resonate with consumers and showcase their values.
3. Eco-friendly Packaging - Opportunity for brands to highlight their environmentally friendly qualities through innovative packaging designs that convey sustainability.
Industry Implications
1. Home Decorating Products - Brands in the home decorating industry can leverage creative packaging designs to stand out in a competitive market and appeal to eco-conscious consumers.
2. Agricultural Industry - Brands that support and give back to the agricultural industry can use product packaging to communicate their mission and engagement with farming communities.
3. Paint Manufacturing Industry - Paint brands can explore unique packaging designs that not only capture attention in stores but also align with their commitment to eco-friendly and sustainable practices.
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