Brands in the coffee space are launching keto diet-specific cold coffee beverages
Trend - The ketogenic diet continues to be popular among health-focused consumers for its association with weight loss and muscle growth. Brands are aligning their beverages with the lifestyle trend with the launch of ketogenic cold brew coffee beverages.
Insight - As the ketogenic diet trend grows, consumers are recognizing the importance of protein, a concept that has moved beyond sports nutrition to the wellness space. Products that clearly call out these functional benefits will resonate with consumers focused on wellness, especially from consumers who want "double-duty" from their favorite foods and beverages.
Insight - As the ketogenic diet trend grows, consumers are recognizing the importance of protein, a concept that has moved beyond sports nutrition to the wellness space. Products that clearly call out these functional benefits will resonate with consumers focused on wellness, especially from consumers who want "double-duty" from their favorite foods and beverages.
Workshop Question - How is your brand accommodating expanding customer preferences?
