Matchaful recently opened a new in-store experience in the Manhattan West Whole Foods Market location that offers up a taste of single-origin matcha beverages and seasonal plant-based food. While fans may know Matchaful for its pop-ups and own location in NYC, Whole Foods Market shoppers will now be curious to experience the high-quality matcha sourced from a single multi-generational Japanese tea farm. As well as being able to purchase Matchaful's own single-origin, pesticide-free matcha, consumers will find that they can also treat themselves to other daily menu items like the Matcha Avocado Yogurt or the Vanilla Zen latte.
As part of the Friends of Whole Foods Market program, Matchaful represents just one of the innovative businesses that helps to expose shoppers to unique flavors and cuisines.
Image Credit: Matchaful