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eLearning > Innovation > Future of Tech > Module 1 / 4

Intro to the Three Phases of Futurism

Instructor: Sean Watson
Future of Tech
Download the Future of Tech Trend Report
In today's world, modern technology is evolving at a pace that is often hard to properly keep up with and track. From its impacts on the consumer and retail experience to health care and even labor, technology is so deeply embedded in every aspect of our lives. It helps create more seamless shopping experiences while also providing us with information at lightning speed.

This course examines the bright and potentially dark future of technology, diving into what this means for both consumers and brands. Will robots take over your job? Will voice activation replace touch once and for all? How is technology reinventing brick and mortar? Discover the 3 Phases of Futurism with Trend Hunter's Sean Watson.
Related Trend Report: Future of Tech
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Insights by Trend Hunter AI
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Listening
Voice assistants are becoming accessible through headphones
Trend - While consumers have become accustomed to voice-integrated technology within the home, these integrations are expanding to headphones to streamline overall usage and create more accessibility.
Workshop Question - Consider how your brand could leverage voice technology to create a streamlined experience for your customer.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Showing
Showrooms and showing experiences adopt mixed-reality designs
Trend - Brands showing their products are turning to mixed-reality technologies in order to elevate the experiences their customer has at the events they curate. These technologies allow for more immersive visitor experiences and create more interactive forms of engagement.
Workshop Question - Conceptualize a showing experience for your product/service that incorporates mixed-reality technology.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Deepfake Production
"Deepfake" technology is used for a range of causes
Trend – "Deepfake" technology, a machine-learning technique that superimposes smart technology to people's images to create highly realistic–but fake–videos, is being used to produce content by brands as well as those aiming to bring awareness to its potential, realities, and dangers. With fear growing about how this technology will continue to impact social and political issues online, exposing these potentials incites consumers to be more critical of what they see online.
Workshop Question - How could your company ensure that it's leaving a positive and accurate brand imprint online?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Addiction Assistance
Brands make a point about modern day technology addictions
Implications - Some tech-related consumption habits have been a rising concern globally – as the prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Though apps that aim to limit excess smartphone use are prevalent, brands and institutions are now creating programs that aim to mitigate such addictions, or at least some of the consequences associated with them. These programs are more common as conversations around "self-care" increasingly include taking time away from the digital world.
Workshop Question - How could your brand help its customers or employees "unplug" temporarily?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transaction-Free Retail
Retailers tap voice tech to supercharge their in-store experience
Implications - While some companies choose to leverage voice assistant technology to create a contactless path-to-purchase, others are tapping into the hesitation that some consumers have against actually purchasing products through voice technology and are instead working to leverage it to drive in-store sales. These examples show that for those who would prefer shopping in-store, voice technology can still contribute to a more seamless path-to-purchase.
Workshop Question - How does your consumer feel about the way your brand is engaging with emerging technologies?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assistant Wearable
Wearable tech products incorporate voice assistant technology
Trend - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a broad range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.
Workshop Question - Where could your brand add an element of voice assistance into its product/service or purchase journey.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assistive Add-on
Aftermarket products enable voice-assistant integration in vehicles
Implications - The integration of voice-assistance is expanding outside the home and into the vehicles of consumers. The use of such products enables drivers to stay focused on the road while utilizing their voice assistant for tasks that would previously require drivers to take their eyes off the road, such as for programming in directions. The rise of voice-assistance add-on products paves the way for tech-integration within vehicles that increase driver safety.
Workshop Question - How can your brand’s products be easily integrated into various facets of a consumer’s lifestyle?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends