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eLearning > Tactics > Future of Tech > Module 1 / 4

Intro to the Three Phases of Futurism

Instructor: Sean Watson
Future of Tech
Download the Future of Tech Trend Report
In today's world, modern technology is evolving at a pace that is often hard to properly keep up with and track. From its impacts on the consumer and retail experience to health care and even labor, technology is so deeply embedded in every aspect of our lives. It helps create more seamless shopping experiences while also providing us with information at lightning speed.

This course examines the bright and potentially dark future of technology, diving into what this means for both consumers and brands. Will robots take over your job? Will voice activation replace touch once and for all? How is technology reinventing brick and mortar? Discover the 3 Phases of Futurism with Trend Hunter's Sean Watson.
Related Trend Report: Future of Tech
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Insights by Trend Hunter AI
AI Label
AI technology is being employed in packaging and label design to improve experience
Trend - Brands are embracing artificial intelligence in packaging more boldly, with the hopes of improving the consumer experience through convenience, authenticity, accessibility, and trust. The implementation of such technology in this sector enables fluid storytelling and even self-translating capabilities.
Workshop Question - How can your brand strengthen transparency and accessibility in packaging?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Transparency
Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biometric Health
Companies are utilizing biometric technology to safely monitor health screenings
Trend - As COVID-19 forces the world to respond with safety precautions, some brands are leveraging biometric technology as a touchless health procedure. Public and work places are scanning anyone who enters the premise using a solution that tracks temperature at a safe distance to limit contact.
Workshop Question - What can your brand do to provide an added level of safety for consumers post-COVID restrictions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Carry
Shopping cart systems adopt connected capabilities
Trend - With the rise of smart technology in retail spaces has come its integration into some of the less more inessential aspects of the purchase journey. Shopping carts that come with connected capabilities are able to ease the customer journeys in-store, with everything from artificial intelligence to self-stopping functions.
Workshop Question - How could your brand better utilize connected tech?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Measured Spoilage
Brands use connected technology to monitor fridge contents and curb food waste
Trend - Connected technology is being integrated into kitchen appliances and containers to ensure that consumers are aware of their food's state of freshness. This tech includes everything from NFC-enabled containers to sunlight-mimicking tech.
Workshop Question - What kind of feature can you introduce to your product or service to bring together cost-efficiency and eco-friendliness?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Construction
Construction management technologies adapt with intelligent features
Trend - The adoption of intelligent monitoring tools on construction sites is on the rise. Brands are launching aids in varying forms that include everything from mixed-reality helmets to drone technology.
Workshop Question - How could your company use smart technology to boost its workforce rather than replace it?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Listening
Voice assistants are becoming accessible through headphones
Trend - While consumers have become accustomed to voice-integrated technology within the home, these integrations are expanding to headphones to streamline overall usage and create more accessibility.
Workshop Question - Consider how your brand could leverage voice technology to create a streamlined experience for your customer.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3D Cosmetic
3D-printing technology is used to personalize cosmetic and skincare products
Trend - Brands in the cosmetic and skincare space are enhancing their ability to customize products by incorporating 3D-printing technology into production. This shift caters to consumers seeking personalization in all aspects of their lives.
Workshop Question - How could your brand incorporate progressive technology to enhance personalization for its customer?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends