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eLearning > Innovation > Future of Tech > Module 4 / 4

Phase 3 of Futurism: The Assimilation

Instructor: Sean Watson
Artificial Intelligence
Download the Artificial Intelligence Trend Report
In the third and final module of this course, Sean looks at the fast-approaching impacts of artificial intelligence, focusing on the exponential increase in robotics, data and intelligence.

A startling and often unsettling reality for many is the speed at which AI is evolving. While companies are embracing its capabilities to help speed up everything from the design of products to the manufacturing process, humans and society isn't as ready or willing to accept the changes to come. How can consumers be sure robots or AI can behave morally or make ethical decisions? Ready or not, the consumer experience will soon represent a hybrid of human and machine elements.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. What functions of your brand are not taking advantage of AI to its full capacity?
2. What values will govern the future use of AI at your company?
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Insights by Trend Hunter AI
Digitized Diagnosis
Artificial intelligence is being used to detect health problems sooner
Trend - The incorporation of AI into medical devices is helping to expedite the detection of medical issues, which enables medical professionals to make a more informed diagnosis and treatment plan. The integration of such innovations highlights how technology is being leveraged to improve the quality of a consumer’s life.
Workshop Question - Consider how your brand could leverage developments in AI to improve the experience of your customers.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frivolous Recognition
Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Health Fashion
Clothing items take on health-enhancing qualities through tech and design
Trend - The merging of fashion and health industries can be seen in everything from immunity-boosting wear to clothing that detects mental health issues. These innovations reflect the consumer interest in wellness as it pertains to all aspects of their daily rituals–allowing for both convenience and function in the process of maintaining health.
Workshop Question - Consider a seemingly unlikely industry that your brand could take inspiration from.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Frivolity
AI allows brands to prioritize both the functional and the frivolous
Trend - Machine learning technology is increasingly being applied to create products used primarily for play-based purposes–with everything from skincare to alcohol brands using artificial intelligence to develop and customize their offerings. This shift appeals via personalization and gives the impression of enhanced legitimacy to customers.
Workshop Question - Where in your production process could your brand use AI?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Loyalty
Artificial Intelligence is being incorporated into loyalty programs
Trend - Brands in the retail space are using AI to enhance their loyalty programs, seen in everything from clothing to food industries. This shift allows consumers to receive the benefits of reward systems in a way that's more interactive for them, and more functional for the brands in question.
Workshop Question - Conceptualize an AI-based rewards platform for your brand's loyal customers.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Consumption
AI crosses over into food to offer both streamlined and experiential alternatives
Trend - AI integration continues to expand into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. AI is no longer something only attributed to robots and chat bots, rather, the integration into the actual production of food and beverage products speak to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals.
Workshop Question - In what way could you incorporate AI into your consumers' daily rituals and interactions with your business?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Workflow
Workflow organization platforms adopt enhanced technologies
Trend - Platforms that organize workflow are taking their capabilities to the next level with functions like Artificial Intelligence powering or the added visual support of VR. These programs enhance internal processes and ensure that workflow moves past the benefit of organization, and into the realm of accelerated productivity.
Workshop Question - Consider an accelerated workflow program that your business could use to enhance internal processes?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Design
Apps and other AI technologies streamline the interior design process
Implications - Artificially intelligent apps and chatbots are now being used to improve the process of interior decorating. These innovations are able to make interior design a more accessible practice for consumers who cannot afford to pay for the help of people in the industry, while simultaneously giving design and furniture brands unique opportunities to collaborate with the tech industry.
Workshop Question - How could your brand collaborate with an unlikely industry to form new products or services?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Emotive Detection
Brands use "emotion detection" technologies in order to connect with consumers
Implications - Brands are marketing their products and services as being able to detect and respond to consumer emotions, bringing a new level of interactivity to their offerings. This shift indicates a need for brands to viscerally engage consumers to enhance their experience, understanding, and perception of their products.
Workshop Question - How can your brand harness "emotion detection" in its products, services, or campaigns?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotic Bartending
Bars adopt mechanizes forms of bartending to enhance customer experience
Implications - Brands are utilizing robots and artificial intelligence in order to curate automated bartending experiences for consumers. These robots and environments cater to the experimental drinking culture that has become so popular among consumers, and has the added benefit of offering efficient personalization.
Workshop Question - How could your brand mechanize an unlikely aspect of its product/service?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends