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eLearning > Tactics > Future of Tech > Module 4 / 4

Phase 3 of Futurism: The Assimilation

Instructor: Sean Watson
Artificial Intelligence
Download the Artificial Intelligence Trend Report
In the third and final module of this course, Sean looks at the fast-approaching impacts of artificial intelligence, focusing on the exponential increase in robotics, data and intelligence.

A startling and often unsettling reality for many is the speed at which AI is evolving. While companies are embracing its capabilities to help speed up everything from the design of products to the manufacturing process, humans and society isn't as ready or willing to accept the changes to come. How can consumers be sure robots or AI can behave morally or make ethical decisions? Ready or not, the consumer experience will soon represent a hybrid of human and machine elements.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. What functions of your brand are not taking advantage of AI to its full capacity?
2. What values will govern the future use of AI at your company?
Jeremy Gutsche Keynote Speaker
Insights by Trend Hunter AI
Humanized Assistant
Virtual home and retail assistants are humanized to better resonate with users
Trend - Brands are humanizing virtual assistants in an effort to help these AI-driven technologies better connect with the people who use them. These humanizing features offer a sense of trust and comfort, particularly among age groups that may not be as accustomed to the adoption of assistive tech in the home or in retail.
Workshop Question - How is your brand establishing trust between itself and its customer?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Insured
AI-based insurance tools speed up the process of assessing insurance needs
Trend - AI-based insurance apps and platforms are on the rise as people seek out more convenient ways to buy insurance, and/or receive insurance assessments. These platforms reduce the need for human assessment and aim to offer more fairness and convenience in the process of engaging with insurance companies.
Workshop Question - How is your brand streamlining processes to make things easier for customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Workout
Companies are developing technology using AI to maximize workout efficiency
Trend - With the current global restrictions set in place due to COVID-19, some companies respond by digitally elevating the fitness space. They are leveraging artificial intelligence technology so that workouts at home can be more informed, personalized, and gamified.
Workshop Question - How can your company leverage AI technology to better understand consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Gathering
Artificial intelligence is used in food to improve recipes and flavor
Trend - The use of AI to improve the ingredients and/or pairings of various dishes and snacks speaks to the continued growth of smart technology in a range of industries. Products improved by AI include everything from vegan dairy to assistant cooking chatbots.
Workshop Question - How is your brand optimizing its product/service?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algorithmic Perfumery
Brands are using artificial intelligence to create impactful fragrances
Trend - Fragrance brands are turning to artificial intelligence and machine learning to create impactful and hyper-customized products that appeal to unique consumer preferences. While some companies are using this technology in order to invite consumers into the product development experience, others are referencing data-driven studies to better target select demographics.
Workshop Question - How can your company utilize artificial intelligence in the product development cycle?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Diagnosis
Artificial intelligence is being used to detect health problems sooner
Trend - The incorporation of AI into medical devices is helping to expedite the detection of medical issues, which enables medical professionals to make a more informed diagnosis and treatment plan. The integration of such innovations highlights how technology is being leveraged to improve the quality of a consumer’s life.
Workshop Question - Consider how your brand could leverage developments in AI to improve the experience of your customers.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frivolous Recognition
Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Frivolity
AI allows brands to prioritize both the functional and the frivolous
Trend - Machine learning technology is increasingly being applied to create products used primarily for play-based purposes–with everything from skincare to alcohol brands using artificial intelligence to develop and customize their offerings. This shift appeals via personalization and gives the impression of enhanced legitimacy to customers.
Workshop Question - Where in your production process could your brand use AI?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends