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eLearning > Innovation > Future of Tech > Module 3 / 4

Phase 2 of Futurism: The Emergence

Instructor: Sean Watson
Digital Engagement
Download the Digital Engagement Trend Report
This module dives into the second phase of Futurism, the Emergence, in which Sean looks at the connection between personalization and technology. How is personal data being used to provide a better quality brand experience? How is it keeping people healthier? Looking at examples from industries such as tourism and healthcare, Sean explores how personal information can be used to improve one's quality of life.

He introduces different ways technology can seem and feel more human, taking on roles in caretaking and service-providing, which ultimately call for a more personal touch.
Related Trend Report: Digital Engagement
Workshop Questions:
1. How can you use technology to enhance personalization opportunities?
2. How can you use personalization to further categorize and archetype your consumer?
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Insights by Trend Hunter AI
Computerized Accessibility
Tech companies are focusing on interfaces for people with disabilities
Trend - Many technology brands are addressing a gap in the industry with innovative designs that are developed to suit the needs of people with disabilities. This calls for computer companies to re-imagine their user interface to be more intuitive and accessible for this demographic.
Workshop Question - How might your brand make your product/service more accessible to people with disabilities?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Embrace
Designers are introducing human-like features to tech to make it more comforting
Trend - Designers and artists are looking into the extent to which modern machines and algorithms can comfort and provide solace to human beings in the tech age. Whether it is through mimicking a bodily quality or evoking a sensation, these products are an exploration or considered to alleviate anxiety.
Workshop Question - How can your products or service be optimized to soothe the alienation consumers might feel in the digital age?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Caregiver
Virtual caregivers support individuals with various medical needs
Trend - Brands in the healthcare space are creating virtual or tech-connected caregivers to offer support for individuals with either serious health concerns or those with minor ones. Though not a replacement for medical care, these services enhance support for consumers in a holistic manner and are always present.
Workshop Question - How could your brand take a more holistic approach to the solutions it offers its customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pollution-Mapping
Widespread pollution-mapping helps institutions and consumers enact change
Trend - Pollution-mapping is becoming more widespread as companies recognize the importance of resolving the poor air quality that most urban environments have today. By detecting and measuring air quality on various platforms, these companies are able to empower institutions to improve the systems that create pollution, while also allowing individuals looking to avoid such areas.
Workshop Question - How could your brand enact effective solutions against climate change?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dynamic Coaching
Customer "coaching" becomes commonplace in a variety of industries
Trend - Apps, products, and services that actively coach individuals are no longer relegated to fitness alone. Today, brands in a wide range of industries are offering access to both tech and human-sourced coaching that enhances one's skills or speeds up the process of goal-meeting.
Workshop Question - Conceptualize an on-brand coaching system that your brand could offer its customers.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensorial Entertainment
Brands conceptualize sensory entertainment for people with impairments
Trend - Companies are offering technological developments that help individuals with visual or hearing impairments to enjoy the arts and other entertainment-based experiences in alternative forms. These offerings allow for brands to better reach consumers that are often excluded in the design and functionality of products of both necessity and entertainment.
Workshop Question - How could your brand better cater to traditionally excluded consumer groups?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Medical
Patient data is securely stored through the use of blockchain technology
Trend - Blockchain technology is being used to securely and accurately store health records. Not only does this elevate the standard of care that healthcare providers are able to administer, but in a world where our personal data is vulnerable, patients can have a greater sense of trust.
Workshop Question - What brands or organizations within your space are most prepared to leverage blockchain technology?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Addiction Assistance
Brands make a point about modern day technology addictions
Implications - Some tech-related consumption habits have been a rising concern globally – as the prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Though apps that aim to limit excess smartphone use are prevalent, brands and institutions are now creating programs that aim to mitigate such addictions, or at least some of the consequences associated with them. These programs are more common as conversations around "self-care" increasingly include taking time away from the digital world.
Workshop Question - How could your brand help its customers or employees "unplug" temporarily?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eye-Track Entertainment
Brands use eye-tracking technology to entertain and customize
Implications - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.
Workshop Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends