Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,396 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,122 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,122 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,396 cutting edge ideas.
FuturistU > Tactics > Future of Tech > Module 3 / 4

Phase 2 of Futurism: The Emergence

Instructor: Sean Watson
Digital Engagement
Download the Digital Engagement Trend Report
This module dives into the second phase of Futurism, the Emergence, in which Sean looks at the connection between personalization and technology. How is personal data being used to provide a better quality brand experience? How is it keeping people healthier? Looking at examples from industries such as tourism and healthcare, Sean explores how personal information can be used to improve one's quality of life.

He introduces different ways technology can seem and feel more human, taking on roles in caretaking and service-providing, which ultimately call for a more personal touch.
Related Trend Report: Digital Engagement
Workshop Questions:
1. How can you use technology to enhance personalization opportunities?
2. How can you use personalization to further categorize and archetype your consumer?
View Innovation Webinars

Insights by Trend Hunter AI

Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Hobbyist
For tech enthusiasts, generative AI has become a tool to enhance hobbies
Trend - Chatgpt and similar models are being adapted into everyday life--and even hobbies and recreation are fair game. Tech enthusiasts are particularly likely to use generative AI for personal enjoyment, which can be seen through products like AI-equipped bikes, chess sets and travel assistants.
Workshop Question - How might your brand leverage generative AI to enhance customer journeys or product experience?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainability AI
Companies are leveraging AI platforms to optimize production and reduce waste
Trend - Companies in the production, retail, and logistics spaces are looking to artificial intelligence (AI) models to reduce emissions. The AI models help optimize production, cut-out excess waste, better manage inventory, and improve overall sustainability using predictive and analytical models.
Workshop Question - How can your brand leverage AI models to optimize production and improve overall sustainability in response to increased pressure to reduce emissions?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circadian Fridge
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.
Workshop Question - What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Canes
Brands are offering high-tech walking canes to help seniors "age in place"
Trend - To tackle senior mobility challenges, various "age tech" startups have opted to reinvent one of humankind's first walking aids: the cane. These reimagined canes boast sleek contemporary designs and feature high-tech elements such as built-in sensors, biometric activity trackers, and cell data.
Workshop Question - How could your brand utilize new technology to better support senior demographics?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Care
Wireless sensing technology is being adopted to deliver non-invasive home care
Trend - As the possible applications of artificial intelligence continue to evolve, new med tech startups are leveraging Wi-Fi sensing technology augmented by AI to provide non-invasive forms of health monitoring to at-home patients. This includes fall detection, activity level monitoring, and abnormal behavior monitoring.
Workshop Question - How is your brand taking advantage of new artificial intelligence technologies?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends