The alcohol industry is often obsessed with luxury and brand status, which is something that's particular noticeable with these wine packaging designs that traditionally place a distinct emphasis on grabbing attention and satisfying the consumer before they've even popped open the bottle. As the luxury market continues to expand to new and unexpected heights, we're seeing brands try things like limited edition packaging and packaging that changes with the year to effectively break down traditional notions regarding how to establish a branding identity.
As the push towards beverages like craft beer and nostalgic cocktails increases the market share for unexpected products, it's clear that brands are going above and beyond in wine packaging designs to keep up.
70 Wine Packaging Designs
70
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
69
Paper-Based Beverage Branding
Paperboy Wine Packaging is the Ultimate Eco-Friendly Vino Vessel
68
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
67
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
66
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
65
Topographic Wine Packaging
The Waddesdon Wine Rothschild Collection Features a Map Design
64
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
63
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
62
Therapeutic Wine Branding
The Therapist Bottles Humorously Suggests Wine Therapy
61
Hypnotic Beverage Branding
Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors
60
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
59
Luxe Leopard-Print Wines
The New Moet & Chandon Fine Wine is Roaring with Luxury
58
Region-Representative Vino Packaging
BLACK ENZED Symbolizes the Different Areas of New Zealand
57
Optical Illusion Labels
Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
56
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
55
Cartoony Wine Bottles
Constantin Bolimond's Concept Cartoon Wine Bottles Feature the Simpsons
54
Superhero-Inspired Wines
Hey Malbec's Comic Book Wine Saves Wine Lovers from Boring Packaging
53
Explicit Wine-Paired Branding
The Pepperjack Packaging Shows it Should be Drank with Meat
52
Deathly Wine Branding
Saint Muerte Wine Receives a Makeover by Chad Michael
51
Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
50
Juxtaposed Culture Wine Branding
The Foreign Affair Winery Design Merges Two Cultures
49
Frosting-Inspired Wine Labels
McGuigan's 20th Anniversary Wine Bottle Resembles a White Sheet Cake
48
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
47
Droplet Wine Branding
The Vin de Loire Design Has a Minimalist Look
46
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
45
Embroidery Wine Bottles
Vlahiko's Dark Wine Bottle Packaging Has Colorful Stitch Detailing
44
Astrological Wines
Loxarel's Cora is a Biodynamic Wine That's Influenced by Lunar & Planet Cycles
43
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
42
Retro Square Wine Bottles
The California Square Wine Bottle is Elegant and Vintage Rectangular
41
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
40
Oddly Shaped Wine Branding
Naoussa Wine Uses a Bottom-Heavy Look
39
Cannibal Chianti Collections
Silence of the Lambs Wine Pairs Particularly Well with Very Rare Meat
38
Minimal Medieval Fantasy Wines
The Wines of Westeros Represent Different Game of Thrones Houses
37
Location-Specific Wine Bottles
Anecoop Winery's Product Packaging is Varied for Different Markets
36
Ethical Vino Companies
The VSPT Wine Group Recognized for Its Social and Environmental Approach
35
Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
34
Alluring Earthy Branding
The Ignios Orígenes Wine Label Expresses its Identity with Texture
33
Sporty Souvenir Wines
Lidio Carraro's World Cup Bottle is Presented Like a Trophy
32
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
31
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
30
Single Serve Wine Pouches
The One Glass Wines Are Packed as Easy-to-Open Individual Servings
29
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
28
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
27
Caricaturistic Wine Bottles
Tyrrell's Funny Wine Bottles for Lost Block Are Comically Triumphant
26
Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
25
Peeking Pinot Branding
El Espia Wine Packaging is Veiled in Mystery
24
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
23
Soccer-Inspired Wines
The LASK Soccer Club Wine is a Sport Drink That Takes Cues from the Field
22
Sassy Wine Branding
Shameless Hussy's Wine Bottle Labels Feature Bold Lipstick Doodles
21
Prisoner-Rehabilitating Wine Brands
Gorgona Wine Uses Prisoners to Create Their White Wine
20
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
19
Tasty Trekkie Wines
These Designer Star Trek Wines Let Trekkies Drink Long and Prosper
18
Sensuous Literary Wines
The Official Fifty Shades of Grey Wine Will Excite Fans of the Novels
17
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
16
Earthy Wine Branding
Moolanda Takes its Name from the Aboriginal Culture
15
Romantic Literary Wines
These Wines Take Inspiration from Elizabeth Bennet and Mr. Darcy
14
Fantasy Family Wines
Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros
13
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
12
Handpainted Wine Branding
Each of 96 Wines' Wine Label Designs Are Individually Painted
11
Scandinavian Wine Bottles
Blossa's Mulled Wine Packaging Celebrates the Swedish City of Dalarna
10
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
9
Illustrative Fantasy Wines
These Customized Game of Thrones Wine Bottles Come in a Box Set
8
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
7
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
6
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
5
Interactive Wine Bottles
The Beso De Vino World Cup Wine Comes to Life with Augmented Reality
4
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
3
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
2
Fishy Wine Branding
Hungerford Hill Winery Went with an Ocean-Inspired Look
1
Rock Band Booze Branding
KISS Zin Fire Wine Packs Peppery Notes and a Rock Band Attitude
Related Ideas
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Crystal Bottled Luxury Fragrances
Dior and Baccarat Designs the Limited-Edition Sauvage Elixir
Ultra-Luxurious Single-Malt Scotch Bottles
Old Pulteney's Bow Wave Dates Back 45 Years
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Unbreakable Wine Glasses
Djuce's Unbreakable Glass Embraces Scandinavian Design
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Decorative Bottle Openers
Yuue Design Studio's Viuu Bottle Opener is Chic and Effective
Eco Luxury Boxed Wines
Juliet Introduces Luxury Boxed Wines in Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Bubble Wrap-Inspired Luxury Bags
Bottega Veneta's Cabat Bag is Extravagant and Cheeky
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Fashion Designer Cognac Products
Hennessy and Kim Jones Team Up for a New Collection
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Artistic Wine Opener Designs
Maison Forest & Audiard Introduces a Wine Opener Crafted in Bronze
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Hand-Painted Tequila Bottles
Maestro Dobel Atelier: Trajineras Edition Honors Mexican Artistry
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Champagne-Inspired Whisky Bottles
Fireball Dragnum is a 1.75L Bottle with a Reusable Cork
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Customizable Wine Cabinets
Gaggenau's Elegant Wine Cabinet is Climate-Controlled and Slick
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Film-Inspired Bottle Shop Interiors
Studio Paul Chan Draws Inspiration from Wes Anderson
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Limited-Edition Orange Wines
Juliet Introduced a New Wine Product in a 100% Recyclable Container
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Inflight Sparkling Wines
Emirates Debuts Vintage Sparkling Wine for Premium Economy Passengers
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Waste-Reducing Wines
Wasted Wine Club Creatively Repurposes Surplus Wine
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Compact Wine Emergency Kits
Wine Away Provides Effective Stain Solutions for Wine Disasters
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Extravagant Whiskey Bottle Designs
James Turrell and Lalique's Glass Bottle Retails for 80k
Effervescent Canned Wine Ranges
The Hidden Sea Spritz Range Includes Two Options
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Accessible Private Label Wines
The ALDI Specially Selected Wine Collection is Priced Under $15
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Vintage Bulk-Style Wines
Costco Is Selling An Extra-Large 3-Liter Bottle Of Blended Wine
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Bag-In-Box Mezcals
Quiquiriqui's Mezcal Bag-In-Box Contains Five Liters of Espadin Mezcal
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
Humorous Wine-Themed Costumes
Franzia Wines Unveils a Set of New Wine-Inspired Halloween Costumes
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging