The California Square Wine Bottle is Elegant and Vintage Rectangular
Akihiko Tse — September 26, 2013 — Lifestyle
References: winebusiness & marketwatch
Not to be mistaken for a bottle of olive oil, the California Square wine bottle is intended to be an environmentally friendly and cost-saving alternative to cylindrical bottles.
Set to be distributed nationally through Total Wine & More in October 2013, the premium brand of wine is a throwback to the retro bottles of old. The design style is reminiscent of classic spirit bottles, and comes in three types; Russian River Chardonnay, Paso Robles Cabernet and Paso Robles Three Red Blend. It will make a pre-release debut at the 65th Annual Emmy Awards and be presented to celebrities and VIPs over the course of the event.
According to California Square's designer, Stranger & Stranger, which packages wines, spirits and beers, the square bottle takes up less space, doesn't run the risk of rolling around and breaking in transportation or storage and "save almost a million trees in outer cardboard boxes alone."
Set to be distributed nationally through Total Wine & More in October 2013, the premium brand of wine is a throwback to the retro bottles of old. The design style is reminiscent of classic spirit bottles, and comes in three types; Russian River Chardonnay, Paso Robles Cabernet and Paso Robles Three Red Blend. It will make a pre-release debut at the 65th Annual Emmy Awards and be presented to celebrities and VIPs over the course of the event.
According to California Square's designer, Stranger & Stranger, which packages wines, spirits and beers, the square bottle takes up less space, doesn't run the risk of rolling around and breaking in transportation or storage and "save almost a million trees in outer cardboard boxes alone."
Trend Themes
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Retro Wine Bottle Design — There is an opportunity for businesses to create more eco-friendly and cost-saving bottled products with nostalgic and vintage designs.
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Square Shaped Bottles — There is a chance for businesses to innovate and disrupt conventional wine bottle packaging by using square-shaped bottles as an alternative approach.
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Sustainable Packaging — There is a rising trend for eco-friendly packaging designs that use fewer materials and have less environmental impact for the production process.
Industry Implications
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Wine Manufacturing Industry — Wine manufacturers can explore the use of sustainable packaging to reduce costs while also catering to eco-conscious consumers.
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Packaging Design Industry — Packaging designers can develop innovative and eco-friendly packaging solutions that disrupt traditional bottle packaging and incorporate a vintage look and feel.
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Hospitality Industry — Hotels, restaurants, and other hospitality establishments can adopt eco-friendly packaging designs, such as square bottles, to improve their sustainability practices and offer unique products that attract customers.
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