Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The California Square Wine Bottle is Elegant and Vintage Rectangular

 - Sep 26, 2013
References: winebusiness & marketwatch
Not to be mistaken for a bottle of olive oil, the California Square wine bottle is intended to be an environmentally friendly and cost-saving alternative to cylindrical bottles.

Set to be distributed nationally through Total Wine & More in October 2013, the premium brand of wine is a throwback to the retro bottles of old. The design style is reminiscent of classic spirit bottles, and comes in three types; Russian River Chardonnay, Paso Robles Cabernet and Paso Robles Three Red Blend. It will make a pre-release debut at the 65th Annual Emmy Awards and be presented to celebrities and VIPs over the course of the event.

According to California Square's designer, Stranger & Stranger, which packages wines, spirits and beers, the square bottle takes up less space, doesn't run the risk of rolling around and breaking in transportation or storage and "save almost a million trees in outer cardboard boxes alone."