The top September 2017 start-up trends introduce the world to a number of new ideas, including at-home blood test kits, sustainable toy cars for kids made from bamboo, and produce delivery services that exclusively focus on sharing oddly misshapen fruits and vegetables to reduce food waste. As a whole, some of the themes that are threaded through these emerging ideas include appealing to a consumer's desire to experiment with new versions of familiar products and services, those that have been reinvented with a focus on sustainability, comfort and convenience.
Some of the most noteworthy new ventures from established brands include Barclaycard launching a contactless payment ice cream truck, Bloomingdales introducing Glowhaus as a budget-friendly Millennial cosmetics brand, and The Hershey Company collaborating with Chef'd on a series of pre-measured dessert meal kits.
Top 70 Start-Up Trends in September
70
Bamboo Toy Cars
These Eco Toys Made from Bamboo Shoots are Natural, Beautiful and Sustainable
69
Edible Coffee Cups
'Cupffee' Stays Intact While It Holds a Hot Beverage
68
Public Workout Stations
'Gyms in a Box' Encourage Beijing to Exercise
67
Luxury Direct-to-Consumer Cobblers
Taft Clothing Sells Premium Shoes at Wholesale Prices
66
Japanese Retailer Food Markets
A MUJI Food Market Has Opened in Tokyo Selling Fresh Produce
65
Gamified AR Workouts
ARX Turns One's Exercise Routine into a Challenging Game
64
Self-Cleaning Green Fish Tanks
'Back to the Roots' Water Garden Grows Organic Herbs and Sprouts
63
Electrolyte-Infusing Water Bottles
The KOR Plus Water Bottle Turns Any Water into Superwater
62
Clothes-Dispensing Vending Machines
Uniqlo's Vending Machines Will Soon Be Available in the US
61
Cannabis-Infused Waters
'Pearl2o Creative Water' is a Liquid Edible with No Distinct Flavor
60
Crop-Growing Shipping Containers
Freight Farm Grows the Equivalent of Two Acres of Farm Land
59
Customizable Denim Designs
Noble Denim is Bringing Custom Denim to the Masses with 'DYO Jeans'
58
Augmented Reality Menus
'Kabaq' Offers 3D Renderings of Restaurant Menu Items
57
Amenity Subscription Packages
The 'Hosty Club' Re-Imagines the Way Airbnb Hosts Provide for Guests
56
Health Work Snack Boxes
Officebites Offers a Subscription to Help You With Snacking at Work
55
Shoppable Makeover Webseries
Amazon's New Home Makeover Show, 'Overhaul,' Will Feature YouTubers
54
Chocolate Dessert Kits
Chef'd is Producing Dessert Meal Kits with The Hershey Company
53
Self-Serve Shopping Apps
Walmart's 'Scan & Go' Helps Consumers Skip the Checkout Line
52
Adaptogenic Mushroom Cafes
Four Sigmatic's 'Shroom Room' is the First-Ever Mushroom Coffeehouse
51
At-Home Blood Tests
'Thriva' Offers Home Blood Testing Kits to Track and Improve Health
50
Experiential Footwear Labs
Timberland's New Retail Concept Shop Has Been Dubbed the 'Tree Lab'
49
Room-by-Room Home Cleaners
The Zyp App Lets Consumers Order Individual Rooms to be Cleaned
48
Compact Laser Engraving Devices
The Cubiio is a Compact, At-Home Laser Engraver
47
Custom Vitamin Kits
'Vitamin Packs' Connects Consumers to Personalized Supplement Plans
46
Startup T-Shirt Subscriptions
'Startup Stars' Sells T-Shirts from Budding Companies
45
Curated Travel Experience Packages
Airbnb and Vice are Partnering to Offer Dynamic Travel Tours
44
Outbound Sales Automation Tools
'Growbots' Uses AI to Automate Much of the B2B Sales Cycle
43
In-Store Pizza Pick-Up Stations
Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
42
Safe Astronaut Wearables
Canaria is a Predictive Biometric Monitoring Ear Piece Designed for Space
41
Millennial Fertility Tests
Modern Fertility Developed an Affordable At-Home Fertility Test
40
Canadiana Amusement Rides
Canada's Wonderland is Introducing Two New Themed Amusement Park Rides
39
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
38
Wonky Produce Deliveries
Oddbox Reduces Food Waste By Selling Unattractive Produce
37
Text-Based Shopping Services
PopSugar's 'Must Have It' Enables Consumers to Shop by Texting "Yes"
36
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
35
Authentic Culinary Tours
'FoodieTrip' Culinary Experiences Let Travelers Eat Like Locals
34
Tattoo-Generating Machines
Elm Street Tattoo Lets a Machine Decide One's Next Tattoo
33
Fresh Produce Startups
Fresh Range's System Drastically Reduces the Time from Farm to Table
32
Intelligent Tailoring Apps
Dressup AI is a Digital Fashion Designer App Featuring Tailor Services
31
Artisanal Tortilla QSRs
Vancouver's 'Chancho Tortilleria' Uses Corn Sourced Directly from Mexico
30
Maternal Coding Communities
This Online Community for Moms Focuses on Learning How to Code
29
On-Demand Physical Therapy
Theryon App Lets You Easily Schedule a Physical Therapy Session
28
Hassle-Free Lens Subscribtions
A Waldo Contact Lens Subscription Offers Affordable Daily Contacts
27
Digital Airport Retailers
Auckland Airport Unveiled Plans to Open a Multi-Retailer Digital Mall
26
Financial Thesis Management Platforms
Investment Thesis Management System MonoThesis Gathers Info
25
Audio-Enabled Fashion Magazines
Amazon Alexa Now Reads Content Aloud from Fashion Fix Daily
24
Long-Term Business Homesharing
'Homelike' Lets People Book Apartments and Homes for Business Trips
23
Crowdsourced Rental Platforms
'Fat Lama' Lets Users Lend and Borrow Each Others' Possessions
22
Instant Shopping Services
Amazon's Instant Pickup Helps Consumers Get Items in Two Minutes
21
Budget-Friendly Beauty Boutiques
Bloomingdales' Glowhaus is a Millennial-Targeted Destination
20
Rideshare-Ready Face Masks
Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks
19
Soundtrack-Accompanied Bedtime Stories
The 'Novel Effect' App Uses Voice Recognition Technology
18
Home-Swapping Platforms
'Love Home Swap' Lets Users Trade Homes for Vacations
17
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
16
Shared Expense Apps
'Acasa' Makes it Easy to Split Shared Household Bills and Expenses
15
Scientifically Fitted Glasses
This Company Uses a 3D Scanner to Build Perfectly Fitted Eyewear
14
Burger Chain Chatbots
Shakebot Can Answer 300 Common Shake Shack-Related Questions
13
Free Financial Advisor Messaging
Betterment Now Offers Messaging With Human Advisors
12
Nigerian Gift-Giving Registries
Palmfront Helps Nigerian Couples Create Online Gift Registries
11
Employee-Hiring Case Studies
'First Employees' Provides Studies of Top Tech Companies
10
3-in-1 Utility Hammocks
'The Treeo' Can Convert Between a Hammock, Ground Blanket and Rain Tarp
9
Experience-Based Wedding Registries
VEBO Lets Couples Register for Experiences Instead of Products
8
Bike-Share Rewards Programs
Spin Local Offers Seattle Riders Discounts at Local Businesses
7
Team-Communicating Platforms
Startup Blast Enables You to Reward Your Ambassador Network
6
Exclusive Entrepreneur Retreats
Fireside Conference is an Invite-Only Start-Up & Investor Retreat
5
Smart Stove Knobs
The 'Klove Knob' Introduces a Smart Assistant for the Kitchen
4
Applause-Based Payment Systems
Medium's Clap Button Contributes to Authors' Payment Schemes
3
Data Dump Notification Services
This Data Breach Notification System Warns Companies of Compromise
2
Lease-Securing Startups
The Company Helps You Find a Lifestyle-Matching Property to Rent in London
1
Turnover-Addressing Developer Platforms
PowerHouse Helps Women in Technology Find and Keep Jobs
Related Ideas
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Portable Power Banks
SKYLRK Teased a Mobile Power Bank During Festival Season
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
AI Startup Resources
AI Startup Offers 400+ Curated Tools and Guides for Founders
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Off-The-Beaten Path Scent Collections
Maesa Has Launched Scents Unearth'd
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Freshness-Focused Perishable Goods Tools
Simbe Recently Enhanced Its Data Analytics Platform
Branded Product Reveal Events
Dreame Technology Spotlights Innovations at DREAME NEXT
B2B-Focused Health Insight Platforms
Spike Technologies Debuts Spike Health Insights
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Omni-Compatible Smart Home Devices
The Latest IKEA Smart Home Range Has 21 Low-Cost Products
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
EV Adoption Initiatives
Bosch is Spearheading Efforts to Accelerate Electric Vehicle Adoption
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Seasonal Living-Focused Tea Subscriptions
Kiara Naturals is Expanding & Introducing a New Service
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Spring-Themed Pastel Drinkware
Starbucks Launches Vibrant Drinkware for Spring
Welcome Gift Design Kits
Earth’s Hatch Kit Reimagines a Welcome Gift with Practical Home Tools
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Smart Home Energy Technologies
EcoFlow Leads in Smart Home Energy Tech at Ces 2026
Plant-Based Dessert Expansions
Over the Moo Emphasizes Indulgence & Health-Conscious Recipes
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Performance-Driven Bedding Capsules
Pacific Home Fashion Debuts Its Spring 2026 Bedding Collection
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Simplicity-Focused Back-To-School Campaigns
Staples Wants to Simplify Back-To-School Shopping
Radically Transparent Food Models
The Open Food Company Launches a $3M Seed Round
AI Experiment Hubs
Google Labs Showcases Early AI Tools And Experimental Features
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
New Dad-Focused Apps
Bobo’s New DadTech Tracks Postpartum Wellbeing with AI Mental Health Tools
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Inaugural Drone Food Deliveries
This Drone Delivery Test Program Will Launch in New Jersey
Experiential Baby Gear Showrooms
Babylist is Opening Another Experiential Showroom in NYC
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
Branded Nutrition-Focused Challenges
Fresh Express is Launching the Fresh Start Challenge
Embryonic-Environment Rejuvenation Therapies
HexemBio Launches a Synthetic Human Yolk Sac Platform
Spring-Inspired Nail Polish Kits
Beetles Gel Polish Debuts Its Taste of Spring 2026 Collection
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Tailored Food Flavor Solutions
The Kerry Smart Taste Platform Helps Manufacturers with Challenges
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
AI-Powered Women's Health Apps
Trellis Health Launches a Pregnancy and Postpartum Care Platform
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Customer-Driven Food Innovation Centers
The Kerry Customer Co-Creation Centre is Now Open
Cutting-Edge Consumer Electronics Innovations
UGREEN Limited Debuts Two New Technologies at IFA
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Early Childhood Development Partnerships
Name Bubbles and Start Early Support Families
Startup Growth Strategies
The Virality Playbook Shares 350+ Proven Growth Hacks for Startups
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Growth-Focused Baby Care Brands
GROWNSY Announces Its New Philosophy — Space to Grow
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Robot Food Delivery Partnerships
Uber Eats and Starship Announced a Partnership for the UK market
Enterprise-Level Lifestyle Intelligence Platforms
January AI Boasts a New Enterprise-Level Service
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Empathy-First Loyalty Playbooks
SumUp's CEO Highlights Main Street Tactics For Tech Loyalty
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Subscription Tracking Tools
Bills Helps You Track Subscriptions And Stay On Top Of Your Budget
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Blueberry Acceleration Programs
USHBC Unveils the Blueberry Boost Accelerator Program
Healthcare Apparel Retail Concepts
Kindthread Opens an Omnichannel Scrub Store
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Founder Networking Platforms
The Startup Club Connects Founders With Key People and Resources
Rebranded Women-Focused Organizations
Dress for Success Worldwide Launches 'Success Starts Now'
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
AI Feedback Platforms
BuddyStarts Helps Collect, Analyze And Act On Feedback Efficiently
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Period-Planning Shopping Features
Instamart Launches a Menstrual Tracker and Care Hub for Planning
Autumnal Breakfast Dishes
Sunny Street Café is Launching Four Pumpkin-Inspired Items
Rapid-Dispatch Domestic Services
Pronto Launches Pro Home 10-Minute Service Platform
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Tick Testing Kits
Bug Bite Thing Expands into Tick Safety with a Launch Providing Critical Insight
High-Profile Festive Marketplace
Naturally New York Launches the Second Annual Holiday Bazaar
Climate Tech Academies
Climestart Provides 105 Lessons To Launch A Climate Tech Venture
Elevated At-Home Dining Subscriptions
The Gousto Premium Range Features Three Tiers
Startup Insight Platforms
App Stacks Reveals App Stories, Tech Stacks, And Builder Insights
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Newlywed Registry Bundles
Tesco Unveils Wedding Registry Bundles with an Assortment of Essentials
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features