SONATA is a new, doctor-led preventative healthcare membership launching in New York, San Francisco, and Los Angeles to give members a better picture of the full scope of their health, and help them act on insights. Far from a one-time test, SONATA exists to provide deep, continuous understanding with a combination of biological testing and clinical AI. “We’re spending more than ever on healthcare, we have more data about ourselves than ever, and yet so many people still feel unwell and are left to manage it on their own,” said Sagan Schultz, MD, MBA, co-founder and CEO of SONATA. “We’ve learned an enormous amount about how to prevent disease, but what’s been missing is a way to act on that knowledge with care that truly understands each person, not once, but continuously. SONATA exists to close that gap and help members understand potential health risks and work with physicians on preventative strategies.”
With a membership, SONATA members can access unlimited visits with a physician-led care team, in-home blood testing, over 140 blood biomarkers, biological age measurement, and personalized care planning that evolves as they do.
What's Driving This Trend
- Continuous Preventive Care
- Membership-based models that blend recurring diagnostics with physician guidance create new space for healthcare services centered on ongoing risk detection rather than episodic treatment.
- Clinical AI Personalization
- AI-supported interpretation of biomarker data enables more individualized care pathways, expanding opportunities for platforms that translate complex health signals into practical clinical insights.
- In-home Biomarker Testing
- Convenient at-home sample collection reduces friction in preventive health monitoring and supports scalable services built around frequent, data-rich biological assessments.
Who This Affects Most
- Preventive Healthcare
- The shift from reactive care to continuous prevention is reshaping business models around memberships, longitudinal monitoring, and personalized intervention planning.
- Digital Health
- Connected care platforms combining clinical teams, diagnostics, and AI are creating differentiated offerings for consumers seeking more comprehensive health intelligence.
- Diagnostic Testing
- Expanded biomarker panels and biological age measurement are broadening the role of diagnostics from disease confirmation to proactive wellness and risk management.
