People tend to expect exorbitant prices on luxury items, but luxury startup Taft Clothing proves that that need not be the case. The premium cobbler and apparel company uses a direct-to-consumer e-commerce model that saves significant premiums for those making the purchase. With Taft Clothing, consumers can dress in luxury without having to spend like they do.
Taft's shoemaking factory is in the south of Spain, a region with a rich history of fine leather and artisan craftsmanship. The company's craftspeople are from shoemaking families, so they've been ensconced in the practice for their entire lives. Such production principles would typically lead to prices that would make many blush, but thanks to Taft's direct-to-consumer system, people only pay for the minimum cost associated with the shoes after production, business overhead, and the company's mark up.