Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Oddbox Reduces Food Waste By Selling Unattractive Produce

 - Aug 11, 2017
References: oddbox & theguardian
Not all produce is suited to win a beauty pageant, but Oddbox is helping to reduce food waste by selling fruits and vegetables that are beautiful on the inside (even if they're ugly on the outside.) The startup delivers what it calls "wonky produce": fruits and vegetables that grew to have irregular shapes or superficial blemishes but that taste just as delicious as their more comely counterparts.

Unfortunately, cosmetics play a large part in the produce industry. Consumers are less likely to purchase produce that doesn't look like the Platonic ideal of its species, meaning that a huge percentage of perfectly edible and delicious produce gets wasted just because it doesn't look good. Oddbox gathers that potentially wasted produce and delivers it to homes and offices, and since the produce would have been tagged for waste, the company can offer 30 percent savings on its deliveries.