As these September 2016 interactive campaigns reveal, brands are becoming increasingly more creative with how consumers are targeted. While pop-up shops are in no short supply, others are opting to immerse people in experiences by implementing VR technology.
Meanwhile, other brands are choosing to make use of social media contests and participation as a means of bringing more excitement to a product or service, with this working to generate more online traffic and therefore reach more eyes. Other examples of interesting September 2016 interactive campaigns include crowd-sourced cocktail concoctions, sensory workout hubs and back-to-school dorm collections that were designed by students.
Although diverse, each of the ideas contained in this cluster considers how brands are working to appeal to specific consumer demographics by implementing the ideas of the very people that they wish to cater to -- making for especially memorable results.
Top 75 Interactive Marketing Trends in September
75
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
74
Pop-Up Shoe Store Trailers
This Mobile Shoe Store Offers a Unique Shopping Experience
73
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
72
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
71
Relaunched Jean Celebrations
The 505 Levi's Jeans Were the Center of an Elaborate New York Party
70
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
69
Razor-Printing Pop-Ups
Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
68
Candy-Themed Coding Games
The 'Glicode' App is Pocky's Attempt to Teach Kids about Coding
67
Holiday Soda Bottles
Coca-Cola's Gift Bottle Transforms Its Label into a Chirstmas Bow
66
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
65
Student-Designed Dorm Collections
Target's New Dorm Room Collection Was Designed by Its Interns
64
Digital Dorm Room Magazines
Bed, Bath and Beyond's College Look Book Offers Dorm Room Inspiration
63
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
62
Water Crisis VR Films
charity: water's Virtual Reality Event Tells a Powerful Story About Water
61
Historic Rum Pop-Ups
The 'Casa Havana' Club Pop-Up Features a VR Storytelling Experience
60
Waterpark Obstacle Courses
RNLI's 'Splashfest' Featured a Water-Themed Outdoor Obstacle Course
59
Lickable Breathalyzer Cards
This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged
58
Apologetic Glasses Campaigns
Bullies Say They're Sorry in Ray-Ban's New Digital Campaign
57
Sporty Technology Pop-Ups
Samsung's Galaxy Studio Lets Fans Experience the Olympics in VR
56
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
55
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
54
Pet-Friendly Art Galleries
Pet Insurance Provider 'More Than' Created Interactive Art for Pets
53
Back-to-School Retail Events
Macy's is Preparing Students for College with Special In-Store Events
52
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
51
Artful Snack Campaigns
A New Cheetos Snack Contest Challenges Consumers to Identify "Art Pieces"
50
In-Flight Movie Premieres
United Airlines Surprised Passengers with a Movie Premiere While Flying
49
Festival Tent Cafes
This Lavazza Shop Shares Barista-Made Coffee at a Festival
48
Soda Brand Gaming Competitions
Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
47
Interactive Paint Selectors
Valspar's 'Ask Val' Offers Resources for Choosing a Paint Color
46
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
45
Promotional Fortune Cookies
Supreme Created Exclusive Treats as a Part of Its Apparel Marketing
44
Digital Campus Vending Machines
These Vending Machines Flash Ads at College Students
43
Photographic Skateboarder Activations
adidas Celebrated Skateboarding by Hosting a Photo Showcase
42
Album-Promoting Food Trucks
Rapper Gucci Mane is Promoting His New Album with a Food Truck
41
Missed Call Marketing Campaigns
'Flashcall' Uses Big Data from Missed Calls to Help Brands
40
Video Streaming VR Promotions
This Netflix Clip Introduces People to the 'Stranger Things' Series
39
Branded Croquet Events
Pimm's is Running 'Pimm's Cider Cup' Croquet Games for the Public
38
Promotional AR Kids Games
'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
37
Whisky Personality Quizzes
The 'Flavour Behaviour Test' Helps People Find the Perfect Drink
36
Virtual Dining Companions
At the Sasayama Restaurant, People Eat Alongside VR Videos
35
Virtual Reality Taxis
Alcatel is Touring the UK with a Cab That Offers VR Experiences
34
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
33
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
32
Mobile Cake Campaigns
The Launch of Fibre 1 Cheesecake Bars Involved a Literal 'Cake Walk'
31
Coffee Shop Loyalty Cards
The Dunkin' Donuts Black Card is Reserved for Special Customers
30
Monstrous Avatar Creators
The Official 'Godzilla Resurgence' Site Features a Fun Simulator
29
Personified Food Pop-Ups
This Human Fast Food Vending Machine Surprises People at a Laundromat
28
Dorm Room Shopping Assistants
Dormify's NYC Showroom Has Personal Stylists on Hand for Assistance
27
Estate Mogul Vodka Campaigns
Skyy Vodka is Giving Canadians the Chance to Land in California
26
VR Cycling Experiences
Interactive Lab Sets Virtual Reality in Motion with an Electric Trike
25
Olympic Beverage Zones
Coca-Cola is Setting Up #ThatsGold Fan Stations in Rio
24
Branded T-Shirt Challenges
Oasis Promises Rewards to a Fan Who Wears a Promotional Tee for a Month
23
Virtual Conference Platforms
'Exponeer' Offers an Online Conference and Exhibition Service
22
VR Mall Lounges
Dixie Outlet Mall is Engaging Back-to-School Shoppers with Virtual Reality
21
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
20
Magazine-Branded Campus Tours
The 2015 Essence College Tour Aimed to Inspired College Students
19
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
18
Student-Targeted Tech Giveaways
The #GetCollegeReady Campaign Helped Prepare High School Grads
17
Animated Character Livestreams
Hasbro Created a Facebook Live Broadcast Starring Mr. Monopoly
16
Campus Tour Hiring Campaigns
'Solve' Set Up a Small-Scale Office on Various College Campuses
15
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
14
AI Apocalypse Campaigns
'Halfpops' is Asking Coding Geeks to Use Their Skills to Save the World
13
Quaint Tourism Campaigns
The Village-Phone Promotion Had Callers Interrupting a Quiet Swiss Town
12
Stadium-Inspired Lounges
Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'
11
Targeted Insurance Ads
'CoverFox' Hunted Users to Bombard Them with Funny Insurance Reminders
10
Kid-Friendly Sailing Simulators
Volvo Rigged a RS Tera Dinghy to Teach Valuable Sailing Skills
9
Video Game-Connected Apps
The 'Deus Ex GO' App Earns Points for 'Deus Ex: Mankind Divided'
8
Undercooked Chicken PSAs
This Campaign Warns Consumers About the Dangers of Undercooked Chicken
7
App-Focused Data Mining
'Marketing Intelligence' Gives Businesses Robust Knowledge of Consumers
6
Donation-Encouraging Cab Campaigns
This Initiative Advertises the Need for Organ Transplants
5
VR Continent Tours
Liqueur Brand Amarula Created an Experience to Show Off a Taste of Africa
4
Translator-Based Diners
Google Translate's Restaurant Pop-Up Used Food to Break Language Barriers
3
Selfie-Inspired Cocktails
Smirnoff Mixed Up Creative Cocktails Based on People's Selfies
2
Celebratory Burger Giveaways
Shake Shack is Celebrating the Opening of a New Store with Free Food
1
Rice-Oriented Cooking Contests
The 'Rice to the Occasion' Contest Involves Minute Rice Recipes
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process