Choosing the perfect paint color can be a daunting task for many homeowners, but 'Ask Val' from Valspar is a new online tool that aims to make the paint-picking process a bit easier.
With Ask Val, consumers are able to discover their perfect paint color in a number of ways. Those who are on the hunt for a paint chip may take a personality or room quiz, book a free consultation and avid Pinterest users are even able to discover color patterns between pins that they've shared that may reveal a love of a new color. Home decorators and those who love DIY projects may also choose to browse some of the most popular colors of the year.
While it's easy to take home paint chip samples from a store, comprehensive web tools like this one make the process of picking paint highly personalized and effortless.
What's Driving This Trend
- Personalized Paint Selection
- The 'Ask Val' tool from Valspar enables consumers to discover their perfect paint color through personalized quizzes, consultations, and pattern analysis.
- Online Paint Color Tools
- Comprehensive web tools like 'Ask Val' are making the process of choosing paint colors easier and more convenient for homeowners.
- Integration of Social Media
- 'Ask Val' allows users to discover color patterns based on their shared Pinterest pins, offering a new way to find inspiration for paint colors.
Who This Affects Most
- Home Decor
- The personalized paint selection trend presents opportunities for home decor retailers to provide interactive online tools for customers to choose paint colors.
- DIY Projects
- The availability of web tools like 'Ask Val' creates new possibilities for DIY enthusiasts to easily select paint colors for their home improvement projects.
- Digital Marketing
- The integration of social media in paint color selection tools presents opportunities for digital marketers to leverage user-generated content for targeted advertising and personalized recommendations.
