'Halfpops' is predicting the world is going to end through an AI apocalypse, but fear not, the popcorn brand has a solution. In its new campaign, the company urges 'computer developers, code ninjas, and binary badasses' to help protect the world in the end times. How do coders qualify for saving the world? They just head over to the brand's website to participate in a code challenge. Coders who prove themselves worthy of savior status will be awarded with a months supply of Halfpops.
According to AdWeek, this is the first national advertising push from the company. The tactic to use humor and unconventional methods to attract consumers is memorable and will help to build brand awareness within its target market of North Americans between the ages of 18 to 35.