Advertising agency BBH in Mumbai created a new campaign for insurance company 'CoverFox.' The company wanted to shake things up when sending out renewal reminders to clients so it teamed up with Google to track down people who visited Coverfox's site. Instead of sending an email to these clients, who probably wouldn't read it, BBH found a new way to reach out to them -- using platforms CoverFox customers actually pay attention to, like YouTube. Targeted short commercials that couldn't be intercepted were set up to run right before a YouTube video played. These ads would continue for a few weeks until the customer renewed their insurance.
The concept for the campaign is a novel idea and creates a new way to send out reminders to customers. The flow of comedic short ads constantly keeps the company's brand in the forefront of its clients' minds.