Flexitarian consumers who choose to eat plant-based products for health reasons or moral purposes—rather than their aversion to meat—are driving the demand for novel, hyperrealistic food products. Some of the best examples of this include imitation meats with textures, high protein contents, traits such as the ability to "bleed" beetroot juice and sizzle on the barbecue.
While there are many meatless products and vegan-friendly snacks that are labeled to appeal to vegetarian and vegan consumers, some brands are taking boldly different approaches to branding. Standout examples include MorningStar Farms launching a 'Veggie Lovers Vegan Burger,' as well as a 'Meat Lovers Vegan Burger' and Outstanding Foods' Pigless Bacon Chips, which are said to have been developed with the omnivore's palate in mind.
19 Carnivore-Targeted Vegetarian Foods
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Plant-Based Butcher Cookbooks
'From the Kitchen of YamChops' Shares Secrets of Vegan Butchering
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Meatless Christmas Menus
Marks & Spencer is Expanding Its Vegetarian Christmas Food Options
17
Wheat-Based Vegan Steaks
These Steaks are Offered by America's First Vegan Butcher Shop
16
Hearty Meatless Sliders
Beyond Meat's Beastly Sliders Introduce the Beast Burger in a Smaller Size
15
Protein-Rich Meat Substitutes
Dr. Praeger's 'Pure Plant Protein' is a New Meatless Product Line
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Bleeding Vegetarian Burgers
Impossible Foods Created a Fake Meat Burger in a Lab That Can Bleed
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Meatless Supermarket Steaks
Vivera's Plant-Based Steak Will Be Widely Available Through Tesco
12
Organic Vegan Bleeding Burgers
Don Lee Farms' Organic Plant-Based Raw Burgers "Bleeds" Beet Juice
11
Bleeding Vegan Steaks
Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"
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Carnivore-Targeted Vegan Burgers
MorningStar Farms Launched a 'Meat Lovers Vegan Burger'
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Plant-Based BBQ Kits
The Herbivorous Butcher's Pack Provides Alternative Meats for the Grill
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Plant-Based Pork Rind Snacks
Outstanding Foods' Pigless Bacon Chips Appeal to the Omnivore Palate
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Plant-Based Meat Pizzas
The Newest Fresh Brothers Pizza Features Vegan Meat from Impossible Foods
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Plant-Based Protein Sausages
Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage
5
Meaty Vegan Subscriptions
The Very Good Butchers Now Offers a Plant-Based 'Monthly Meat Club'
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Bleeding Mushroom Burgers
Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice
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Vegetable-Fortified Sausages
Waitrose's Good Health Range Includes Hidden Fruits and Vegetables
2
Hyperreal Plant-Based Patties
B4Burger Aims to "Shatter Your Perception of Plant-Based Burgers"
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Vegan Meat Pizzas
Firezza's 'Vegan Chorizo Pizza' Pairs Vegan Cheese, Peppers and Rocket
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Marbled Vegan Ribeye Steaks
Urbani Foods Launches New Whole Cut Vegan Steak Called 'Misteak'
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Vegan Collagen Tortilla Chips
Whale Sperm Tortillas Share the Benefits of Vegan Collagen
Tech-Fueled Alt Meats
Motif FoodWorks' Innovations Mimic Taste and Texture of Animal Meat
Heart-Healthy Meatless Steaks
Beyond Steak is Now Certified by the Heart-Check Program
Beet Jerky Snacks
Theo’s Plant-Based Makes Savory, Soy-Free & Vegan Jerky
Vegan Charcuterie Kits
C’est Lä Vé's Variety Charcuterie Packs Share Snackable Samples
Meatless Filled Pastas
Meatless Farm is Introducing the UK to Plant-Based Meat-Filled Pastas
Meat Alternative Egg Bites
Veggies Made Great's Frittata Bites Now Include Beyond Meat® Options
Meatless Mushroom Steaks
OmniFoods' Lion's Mane Mushroom Steak Pushes Plant-Based Boundaries
Bean-Based Alt Meats
Heinz's Meatless Burgers & Mince are "Powered by Beanz"
Vegetarian Bean-Based Burgers
Burger King Re-Released its 'Bean Burger' for Veganuary
Jackfruit-Based Meat Alternatives
jack & annie's Introduces Three New Plant-Based Meat Offerings
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Innovative Plant-Based Proteins
Liven Proteins Aims to Revolutionize Plant-Based Foods
Vegan Ground Meat Mixtures
Trader Joe's New Meatless Ground is a Vegan Ground Meat Substitute
Exceptional Plant-Based Cheeses
These Vegan Cheeses Aim to Be First Choices, Not Alternatives
Transitional Hot Dogs
Pressbyrån's Transition Hot Dog Changes from Meat too Plant-Based
Plant-Based Meat Diner Partnerships
IHOP and Impossible Foods Will Offer Meat-Free Fare to Diners
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Vegan Foie Gras
This Plant-Based Foie Gras is Meat-Free and Guilt-Free
Plant-Based Iconic Cheese Spreads
The New Philadelphia Plant Based Spread Targets Flexitarians
Indulgent Plant-Based Patties
Impossible Foods' Indulgent Burger Patties are Bold and Gourmet
Plant-Based Meat Products
The Tofoo Co Teams Up with Temple of Seitan on New Plant-Based Products
Innovative Plant-Based Food Brands
Black Sheep Foods Adds More Flavor to the Plant-Based Diet
Private Label Flexitarian Foods
The Waitrose PlantLiving Products Come in 12 Varieties
Plant-Based Chicken Alternatives
Recreate Foods Makes Nuggets, Filets & More for Foodservice
Olive Oil Cheeses
GOOD PLANeT Foods' New Line Addresses Demand from Flexitarians
Plant Protein Distribution Partnerships
Blendtek and Bunge will Offer a Range of Plant Proteins
Versatile Meat Alternatives
These Better Balance Meat Alternatives Come in Five Varieties
Printed Plant-Based Burgers
SavorEat Creates 3D-Printed Plant-Based Pork & Turkey Burgers
Dairy-Identical Cheeses
Nobell Foods Approaches Alt-Cheese Differently with "Plant-Grown Protein"
Vegan-Friendly Rib-Inspired Meats
MorningStar Farms Riblets Will Come in Two Tasty Flavors
Flavored Vegan Crisps
Walkers Launches a Collection of New Vegan Crisps in Three Flavors
Artisanal Plant-Based Sausages
These New Tofurky Sausages Come in Two Flavors
Premium Alt Proteins
Abbot's Makes Plant-Rich Proteins Like Ground "Beef" & Fajita Chick'n
Blended Meat Brands
Paul's Table Blends Plant-Based Meat & Animal Components
Virtual Vegan Bowl Restaurants
Vegan Bowls For All is a New Virtual Concept from Veggie Grill
Delicious Plant-Based Dips
Gotham Greens Recently Released a Range of Fan-Favorite Dips
Fermented Plant-Based Steaks
The Planted.steak is Inspired by a Beef Fillet Steak
Canned Vegan Tunas
Vgarden's Canned Tuna Analog Helps to Challenge Overfishing
Mycelium-Based Meatless Products
Meati Foods Uses AI to Fuel Its Research
Aromatic Plant-Based Sausages
The Latest 'Beyond Sausage' Products Are Delicious and Nutritious
Multi-Textured Stuffed Snacks
Rivals' Dual-Texture Snacks are Powered by Pea Protein
Delicious Vegan Snacks
VFS Has Launched in Pop Up Grocer’s First-Ever Brick-and-Mortar Store
Chickpea-Based Tofus
omami Makes Vegan-Friendly Protein with Minimal Ingredients
Plant-Based Kebab Skewers
Unilever's The Vegetarian Butcher Launches a New Plant-Based Kebab
Plant-Based Asian Cuisine Bites
Nasoya Plantspired Plant-Based Chick’n Bites Come in Two Flavors
Delectable Plant-Based Bacons
The 'NoBacon 2.0' Strips Look, Taste and Cook Like Real Bacon
No-Meat Dog Meals
PawCo Makes Pet Food from Plant-Based Meat
Vegan Veggie Fries
These Frozen Fries Offer a Copious Helping Of Vegetables
Chef-Approved Plant-Based Meats
These Redefine Meat Products are Arriving in the European Market
Bean-Based Nuggets
Heinz UK Launched Meatless Nuggets Made from Beans
Seitan-Based Vegan Steaks
This Plant-Based Steak is Crafted With Low-Fat Wheat Gluten
Private Label Vegan Foods
ALDI My Vay is Arriving in Germany with Many Options
Ready-to-Eat Plant-Based Meals
Home Chef and Impossible Foods Created Two Vegetarian Meal Options
Umami Mushroom Patties
The Actual Truffle Burger Celebrates the Taste of Vegetables
Hybrid Meat Vegetable Concepts
Leyu Li Presents Broccopork, Mushchicken, and Peaf Hybrids
Semi-Finished Plant-Based Beef Products
These BENEO Beef Alternatives Come in Two Varieties
Meat-Free Deli Proteins
Quorn Launches the New Meat-Free Deli Products with Enhanced Flavors
Ready-to-Eat Vegan Meals
These Jar-Borne Warm Meals Are Nutritious and Deliciously Meat-Free
Texturized Chickpea Protein Burgers
These Vegan Burgers Are Made With a Unique Source Ingredient
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Cultivated Canned Pet Foods
Omni & Meatly Developed Pet Food Made with Cultivated Chicken Protein
Plant-Powered Delicacies
"Voie Gras" is Made with Soy, Miso Paste and Truffle
Mushroom-Based Meatless Steaks
Green Rebel Foods' Beefless Steak is Made with Shiitake Mushrooms
Meat-Free Frozen Appetizers
These Plant Up Plant-Based Frozen Appetizers are Arriving in Canada
Plant-Based Billboard Takeovers
Birds Eye Promoted a Plant-Based Range & Challenged Competitors
Meat-Free Bacon Burgers
Burger King's 'Bakon King' Range Arrives This Veganuary
Collaborative Meatless Menus
The Breakfast Club is Serving a Fully Meatless Menu
Plant-Based Beef Burgers
Native Foods is Serving Up a New Vegan Burger Called the 'Basic B(urger)'
Plant-Based Burger Pop-Ups
Burger King Opened a Plant-Powered Pop-Up in Costa Rica
Southern Recipe Plant-Based Products
The Vegetarian Butcher’s ‘Hentastic’ is Tender and Juicy
Plant-Based Snacking Sausages
Richmond's Mini Vegan Sausages are Low in Sugar, Fat & Salt
Plant-Based Meat-Like Extrudates
Planteneers 'fiildTex' is Protein-Rich and Versatile
Upcycled Vegan Meats
Planetarians Makes Vegan Meat Using Just Two Upcycled Ingredients
Plant-Derived Smash Burgers
This Delicious Smash Burger is Crafted From Peas and Fava Beans
Alt Protein Dog Meals
Planet A's High-Protein Food for Dogs Blends Plant & Insect Ingredients
Faux Meat Chicken Sandwiches
Plnt Burger's Crispy Chik’n Sandwich Features a Meati Crispy Cutlet
Meatless Tuna Alternatives
Veg-Toona is a Protein-Rich, Preservative-Free Seafood Alternative
Plant-Based Beef Patties
This Launches the New Plant-Based Beef Burgers with High Protein
Vegan Veggie Sausages
Plant Provisions Offers a Line of Plant-Based Veggie Sausages and Slices
Premium Vegan Ribeyes
Mooji Presents Its Premium Vegan Ribeye, Emphasizing Texture and Taste
Mycoprotein Plant-Based Burgers
This 'KFC France' Burger is Made From Mushroom-Sourced Ingredients
Beet-Based Burger Patties
PerfectSeason Beetroot Patties Come in Packs of Two
Meatless Turkey Alternatives
OMV! Vegan No Turkey Features a Crispy "Skin" Coating
Meat-Free Protein Pots
Squeaky Bean's New Protein Pots Contain Tasty Duck and Beef Alternatives
Creamy Plant-Powered Soups
Heinz Veganized Its Best-Selling Cream of Tomato Soup
Plant-Based Shrimp Alternatives
Beleaf's Plant-Based Shrimp is Allergen-Friendly
Lentil-Infused Mushroom Sausages
These Plant-Based Sausages Offer a High-Protein Grilling Solution
Multi-Serve Vegan Entrees
Sunday Supper's New Trio of Premium Entrees are Powered by Plants
Wood-Smoked Plant-Based Meats
Barvecue Delivers Great Taste & Texture Without Gluten or GMOs
Steak-Inspired Meat Alternatives
The Beyond Steak Plant-Based Seared Tips are Low in Saturated Fat
Plant-Based Rib Sandwiches
Native Foods Just Unveiled a Vegan Rib Sandwich Called 'The VeggRib'
Soy Protein Luncheon Meats
This Vegan Luncheon Meat Alternative is Free Of Animal Products
Canned Vegan Meats
ANEW Makes Meatless Canned Products from Wheat, Soy Protein & Vegetable Juice
Nutritionally Complete Vegetable Proteins
Vertis Textured Pea Canola Protein Has Nine Amino Acids
Vegan-Friendly Sausage Rolls
The Plant-Based Brand Squeaky Bean Just Debuted Vegan Sausage Rolls
Limited-Edition Meatless Sandwiches
PLNT Burger's Chik’n Parm Promotes Sustainable Choices
Vegan-Friendly QSR Wraps
The Taco Bell Vegan Crunchwrap Has Plant-Based Protein
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Mushroom-Derived Hybrid Meats
Mush Foods Upcycles Food Waste to Grow Nutritious Mycelium Protein
Meat Alternative Food Mixes
The VITATEX Vegan-Snack-Mix is Perfect for Savory Applications
Protein-Packed Meatless Nuggets
Tyson Foods Has Launched Its First Line Of Plant-Based Nuggets
Meatless Chicken Minces
VFC's Vegan-Friendly Chicken Mince is Protein-Rich & Low in Saturated Fat
Plant-Based Concession Stands
Wicked Kitchen Opened a Stand with the Minnesota Timberwolves
Festive Vegan-Friendly Food Products
The Tesco Vegan Christmas Range is Packed with Options
Veggie-Forward Deli Slices
Plant Provisions' Plant-Based Meats are Free from Soy or Gluten Fillers
Cost-Conscious Jackfruit Products
Biff's Creates Competitively Priced Alternatives to Alt Meat
Meaty Beef Alternatives
THIS' Plant-Based Beef Alternatives Use a New Fat 2.0 Substitute
Juicy Plant-Powered Steaks
Chunk Foods Makes Whole-Cut Alt Meats with Fermentation
Delectable Veggie Burgers
These Frozen Burgers Are Offered In Cauliflower & Sweet Potato Varieties
Plant-Powered Wet Dog Foods
Omni's Wet Food for Dogs is Juicy, Fibrous and Meat-Like
Crunchy Veggie Burgers
Dr. Praeger’s Two New Burgers Cook to Golden, Crispy Perfection
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Restaurant-Quality Plant-Based Meats
Blackbird's Rosemary Garlic Seitan is Tasty
Meat-Free Deli Slices
The 'Deli-Licious' Range is High in Proteins & Free From Animal Products
Allergen-Free Alt Meats
Novameat Makes Plant-Based Whole Cuts Without Gluten or Soy
Meat-Free Pepperoni Products
Before the Butcher Plant-Based Pepperoni is Made with Pea Protein
Virtual Vegan Bowl Menus
Veggie Grill Launches New Delivery-Only Menu. 'Vegan Bowls For All'
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Meat-Free Retailer Meal Ranges
The Marks & Spencer Veggie Range Includes 14 Meal Options
Naturally Smoked Plant-Based Sausages
Vegami's Plant-Based Salami Celebrates Simple Veggies
Plant-Based Carne Asada
Taco Bell Launches the New ‘Beyond Carne Asada Steak' with Beyond Meat
Plant-Based Skewer Wraps
Smashing Plates & Symplicity Foods Collaborated on a Kofta Wrap
Plant-Based Beef Sandwiches
Native Foods' New Italian Beef Sandwich is Made with Faux Roast Beef
Ready-to-Eat Plant-Based Meals
Beyond Meals from Beyond Meat Prioritize Plant-Based Convenience
Microwavable Vegan Burger Patties
These Protein-Packed Patties Take Only 60 Seconds to Prepare
Indian Plant-Based Meat Brands
The 'Simply Better' Brand Offers Delectable Meat Alternative Foods
Vegan Tuna Prototypes
Loryma Debuts a Vegan Fish Prototype Created from Plant-Based Ingredients
Lean Plant-Based Beef
Impossible Beef Lite Has Less Saturated Fat and Less Total Fat
Bean-Based Meatloaves
GREENFORCE's Vegan Meatloaf is Made with Pea & Field Bean Protein
Meaty Plant-Based Ribs
Juicy Marbles Created the World's First Plant-Based Ribs with Edible Bones
Seasoned Plant-Based Meats
Taco Bell is Testing a Third Type of Plant-Based Meat in Birmingham
Piquant Plant-Based Chicken Products
These New Impossible Foods Products Come in Three Varieties
Quarter-Pound Meatless Patties
MorningStar Farms' Steakhouse Style Burger is Rich in Plant Protein
Plant-Based Meat Texture Solutions
Novozymes Vertera ProBite Improves Meat Alternative Texture
Soy-Based Beef Alternatives
The Imagic® Plant-Based Beef is Ready to Be Used in Recipes
Plant-Based Smoked Bacon
La Vie's Vegan Bacon is Rich in Protein, Taste and Texture
Meat-Free Retailer Expansions
Continente is Adding a Range of Meat and Cheese Alternatives