With a cook time that fits into even the most hectic weeknight, Chunk's quick-prep, plant-based cubes are a valuable addition to meals for those who are fully plant-powered or simply looking for a delicious, effortless way to add more to their plate. These cubes, made to replace beef in a wide variety of recipes, can be prepared in a pan on the stove, in the oven, air fryer or even the microwave, bringing a source of iron, B12, iron and fiber to the table in minutes.
Chunk offers its meatless cubes in several internationally inspired varieties, like Moroccan Spiced, influenced by classic North African spices, as well as refreshing and bright Cilantro Lime Cubes, and Mediterranean-inspired Herbs & Olive Oil Cubes. These versatile, flavor-packed cubes are ready to enhance bowls, salads, wraps, skewers, and more.
What's Driving This Trend
- Globally Inspired Plant Proteins
- International spice profiles in plant-based proteins create opportunities for new flavor-centric brands to displace traditional meat by appealing to adventurous palates.
- Convenience-first Plant-based Ingredients
- Ready-to-cook, multi-method formats like microwave- and air-fryer-compatible cubes reduce preparation barriers and open pathways for plant products to capture time-pressed meal occasions.
- Format-driven Meat Alternatives
- Portionable, cube-form proteins enable novel product design and supply-chain efficiencies that can upend conventional ground and whole-cut meat categories.
Who This Affects Most
- Food Manufacturing
- Ingredient suppliers and co-manufacturers stand to transform production lines and ingredient formulations to support globally flavored, shelf-stable plant protein formats.
- Foodservice and Quick-serve Restaurants
- High-speed kitchens and chains could integrate pre-portioned plant cubes to broaden menu innovation while streamlining labor and consistency across locations.
- Retail Grocery and E-commerce
- Grocery retailers and online grocers may reconfigure category assortments and merchandising to highlight convenient, internationally flavored plant protein SKU sets that compete with fresh meat.
