Lidl is the First Retailer to Receive the Plant-Based Trademark
Michael Hemsworth — January 10, 2025 — Marketing
References: plantbasedapproved & vegconomist
The Vegetarian Society's Plant-Based Trademark has been certified for use by grocery brand Lidl for one of its plant-based product lineups to provide shoppers with peace of mind when making a purchase. The trademark accreditation will be showcased by Lidl on its Vemondo Plant! range, which consists of a wide number of ready meals, ingredients and additional vegetable-based products. The trademark was debuted late last year due to demand from manufacturers and goes beyond the proposed ISO definition of foods that are plant-based to ensure they have key plant-based characteristics.
Head of Trademarks at The Vegetarian Society Vanessa Brown spoke on the Plant-Based Trademark saying, "It’s fabulous to have Lidl on board with its fantastic Vemondo Plant! range now being certified to use the Plant-Based Trademark. Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon.”
Image Credit: Lidl
Head of Trademarks at The Vegetarian Society Vanessa Brown spoke on the Plant-Based Trademark saying, "It’s fabulous to have Lidl on board with its fantastic Vemondo Plant! range now being certified to use the Plant-Based Trademark. Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon.”
Image Credit: Lidl
Trend Themes
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Certified Plant-based Labels — The introduction of certified plant-based labels offers brands a new method to build trust with increasingly conscientious consumers.
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Retailer-led Sustainability Initiatives — Major retailers adopting sustainability certifications spotlight the growing trend of retail-driven environmental advocacy and brand differentiation.
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Expanded Definition of Plant-based Foods — Expanding the definition of plant-based foods beyond traditional parameters enables brands to innovate within plant-based product categories.
Industry Implications
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Grocery Retail — The grocery retail industry is rapidly evolving as it integrates more sustainable and ethically labeled product lines to attract eco-conscious consumers.
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Food Manufacturing — Food manufacturers are increasingly driven to adopt certifications that align with the growing consumer demand for transparency in plant-based products.
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Consumer Goods Certification — There's a rising trend in the consumer goods certification industry toward developing specialized labels to assure buyers of product claims regarding sustainability and ethical sourcing.
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