This collection of interactive outdoor ads highlight the progression of traditional advertising methods to incorporate impressive technological features. From bus shelters that have been transformed into mini jazz clubs to coffee-dispensing crosswalks, there are plenty of examples of interactive advertisements that truly go outside of the box.
As consumers are increasingly glued to their smartphones, multifaceted billboards and other outdoors marketing tools are becoming increasingly complex and immersive. By creating memorable experiences likely to pique the attention of consumer passersby, brands are able to transform traditional outdoor advertising methods into experiences that consumers are likely to share online as well.
Whether to create awareness around pressing social issues or to promote a new product, creative outdoor ads have the power to change individual consumers' perceptions of a brand.
49 Interactive Outdoor Ads
49
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
48
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
47
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
46
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
45
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
44
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
43
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
42
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
41
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
40
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
39
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
38
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
37
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
36
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
35
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
34
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
33
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
32
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
31
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
30
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
29
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
28
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
27
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
26
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
25
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
24
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
23
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
22
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
21
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
20
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
19
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
18
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
17
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
16
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
15
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
14
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
13
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
12
Slumbering Drunks Billboards
The 'Sleeping Drunks' PSA Shames Citizens into Behavior Better
11
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
10
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
9
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
8
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
7
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
6
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
5
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
4
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
3
Money-Filled Movie Posters
This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000
2
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
1
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Stylish Outdoor Gyms
The Out-Fit Gym Was Designed by Studio Adolini for Ethimo
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Offline Newspaper Publications
County Highway Revives Print Culture
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Pollution-Absorbing Murals
The Bruichladdich Distillery 'We Also Make Whisky' Mural is Progressive
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Space-Saving Retail Signs
These MasonWays Compact Outdoor Signs are Just 15-Inches Deep
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic