This collection of interactive outdoor ads highlight the progression of traditional advertising methods to incorporate impressive technological features. From bus shelters that have been transformed into mini jazz clubs to coffee-dispensing crosswalks, there are plenty of examples of interactive advertisements that truly go outside of the box.
As consumers are increasingly glued to their smartphones, multifaceted billboards and other outdoors marketing tools are becoming increasingly complex and immersive. By creating memorable experiences likely to pique the attention of consumer passersby, brands are able to transform traditional outdoor advertising methods into experiences that consumers are likely to share online as well.
Whether to create awareness around pressing social issues or to promote a new product, creative outdoor ads have the power to change individual consumers' perceptions of a brand.
49 Interactive Outdoor Ads
49
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
48
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
47
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
46
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
45
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
44
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
43
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
42
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
41
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
40
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
39
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
38
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
37
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
36
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
35
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
34
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
33
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
32
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
31
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
30
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
29
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
28
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
27
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
26
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
25
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
24
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
23
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
22
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
21
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
20
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
19
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
18
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
17
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
16
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
15
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
14
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
13
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
12
Slumbering Drunks Billboards
The 'Sleeping Drunks' PSA Shames Citizens into Behavior Better
11
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
10
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
9
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
8
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
7
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
6
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
5
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
4
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
3
Money-Filled Movie Posters
This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000
2
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
1
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
Related Ideas
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Outdoor-Inspired Audio Spaces
Bang & Olufsen Milan Installation Brings Landscape Textures Indoors
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Low-Power ePaper Displays
E Ink Unveiled ePaper for Sustainable Digital OOH Advertising
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
South African Cider Campaigns
Savanna Premium Cider Debuts the "We Outside' Campaign and 500ml Can
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Alcohol-Free Beer Run Clubs
Outdoor Brewing is Launching Run Pub in London
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Open-Air Libraries
The IKEA Billyothèque Invites Passersby to Browse, Borrow or Donate Books
Device-Optimized App Experiences
Spotify Launches a Redesigned Tablet UI
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Sun-Drenched Furniture Installations
Corona Cero's Sun Tags Help Urban Workers Reenergize Outdoors
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Women-Led Camping Communities
Girl Camper Connects Women Through Outdoor Events and Camping Events
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
UK-Expanded Furnishing Campaigns
Blum UK Unveils the 'More Than A Drawer' Campaign
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game