This collection of interactive outdoor ads highlight the progression of traditional advertising methods to incorporate impressive technological features. From bus shelters that have been transformed into mini jazz clubs to coffee-dispensing crosswalks, there are plenty of examples of interactive advertisements that truly go outside of the box.
As consumers are increasingly glued to their smartphones, multifaceted billboards and other outdoors marketing tools are becoming increasingly complex and immersive. By creating memorable experiences likely to pique the attention of consumer passersby, brands are able to transform traditional outdoor advertising methods into experiences that consumers are likely to share online as well.
Whether to create awareness around pressing social issues or to promote a new product, creative outdoor ads have the power to change individual consumers' perceptions of a brand.
49 Interactive Outdoor Ads
49
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
48
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
47
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
46
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
45
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
44
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
43
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
42
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
41
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
40
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
39
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
38
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
37
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
36
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
35
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
34
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
33
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
32
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
31
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
30
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
29
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
28
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
27
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
26
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
25
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
24
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
23
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
22
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
21
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
20
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
19
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
18
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
17
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
16
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
15
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
14
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
13
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
12
Slumbering Drunks Billboards
The 'Sleeping Drunks' PSA Shames Citizens into Behavior Better
11
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
10
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
9
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
8
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
7
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
6
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
5
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
4
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
3
Money-Filled Movie Posters
This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000
2
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
1
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Low-Power ePaper Displays
E Ink Unveiled ePaper for Sustainable Digital OOH Advertising
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Airport Retail Media Networks
WHSmith North America Unifies Airport Screens And Audio Advertising
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
South African Cider Campaigns
Savanna Premium Cider Debuts the "We Outside' Campaign and 500ml Can
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Device-Optimized App Experiences
Spotify Launches a Redesigned Tablet UI
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Open-Air Libraries
The IKEA Billyothèque Invites Passersby to Browse, Borrow or Donate Books
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Accessibility-Focused Outdoor Initiatives
Accessible Adirondack Tourism Reaches a 100 Locations
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Sun-Drenched Furniture Installations
Corona Cero's Sun Tags Help Urban Workers Reenergize Outdoors
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
UK-Expanded Furnishing Campaigns
Blum UK Unveils the 'More Than A Drawer' Campaign
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform