When it comes to designing a logo for a brand, more isn't always necessarily better, and these minimalist branding examples are showcasing that simple and clear-cut designs are sometimes the best way to get your message across.
While some marketers choose to design their brand with intricate and abstract themes, these minimalist branding techniques are more about showcasing a clean and clear design, allowing people to instantly recognize what the product is about. Similar to minimalist features in modern homes, the use of simple designs and often white colors serves to make the overall appearance more sleek and sophisticated.
From transparent syrup bottles to simplistic fruit packaging containers, these minimalist branding examples are showcasing that choosing a design with less clutter and distraction can often bring more attention to the product itself.
48 Examples of Minimalist Branding
From Minimalist Beer Bottles to Simple Geometric Packaging:
Tana Makmanee — Jul 25, 2013 — Marketing
48
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
47
Minimalist Pasta Packaging
My Kitchen Basics Avoids Crowded Graphics
46
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
45
Minimalised Logo Departments
The Quiet Shop by Selfridges Dumbs Down Product Noise
44
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
43
Minimalist Japanese Branding
MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
42
Elegant Minimalism Branding
This March Pantry Packaging Boasts Clean Design Details
41
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
40
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
39
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
38
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
37
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
36
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
35
Minimalist Symbolic Beer Bottles
Tiqo Packaging Uses a Graphics and Text Hybrid for a Unique Logo
34
Minimalist Feminine Branding
The Vintage Branding Identity for Haute Vintage is Stunning & Simple
33
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
32
Subtle Dairy Branding
The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
31
Whitespace Chocolate Bar Labels
This Simple Chocolate Bar Brand Combines Whitespace & Bold Print
30
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
29
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
28
Effortless Juice Branding
The Designs for Pulku Allow One to Focus on the Contents
27
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
26
Minimalist Aromatic Branding
The Air Aroma Line Stands Out Due to Its Minimalist Package Design
25
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
24
Simplified Foliage Branding
Ellie Tea Packaging Features a Perfect Symbol to Illustrate its Image
23
Immaculate Rectangular Containers
C Bathroom Embodies the Pristine Beauty of the Interior's Style
22
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
21
Political Pioneer Vino Branding
Harvey Milk Wine Pays Tribute to the Late American Politician
20
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
19
Easygoing Tea Bottles
Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
18
Minimalist Milk Branding
Cute Concept Packaging by Michela Monterosso for Flavored Milk
17
Detailed Minimalist Merchandise
FoodWealth Packaging Embodies a Balance of Clarity and Complexity
16
Packaged Intangible Objects
Chris Ferrante Boxes Light, Shadow and Reflection
15
Minimalist Organic Packaging
The Aero Concept Line is Clean, Sleek and Playful
14
Minimalist Gin Branding
The Cotswolds Distillery Gin Has a Darkened and Masculine Look
13
Minimalist Fragrance Branding
The So Nude Eau de Toilette Bottle Design Embraces Simplicity
12
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
11
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
10
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
9
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
8
Minimalist Beer Branding
The Wild Winter Ale Graphics by Bedow for Mikkeler Embrace Simplicity
7
Product Palette Branding
Ricenoir Sake Packaging Benefits from the Hue of the Drink for its Design
6
Minimalist Olive Oil Branding
Yanni’s Olive Grove Receives a Simplistic Makeover
5
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
4
Oriental Minimalism Branding
The Oriental Collection by Yves Saint Laurent Exudes Sophistication
3
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
2
Inquiring Confection Packaging
The Swoon Cookie Crafters Box Keeps You in Treats
1
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
Related Ideas
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Minimalist Industrial Cameras
This Braun Instant Camera Concept by Arihant R Israni is Sleek
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Minimalist Wireless Speaker Concepts
Jacek Janiczak Unveils the PLAYPLAIN Wireless Speaker
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Industrial Design Blenders
The conceptual Jar Blender Has a Minimalist, Tech-Influenced Form
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Anniversary-Honoring Minimal Sneakers
New Balance Unveils a Celebratory 996 Sneaker Model
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Minimal Desk Accessories Concepts
The DESKRISK Series Organizes the Working Space
Minimalist Jewelry Brands
Barebone is an Accessory Brand Celebrating Modern Women
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Minimalist Collaboration Coffee Carriers
Starbucks x fragment Design Collection Has Two Sizes
Pared-Back Coffee Interiors
Keiji Ashizawa Has Ccreted a Minimalist Blue Bottle Coffee Shop
Minimalist French Press Designs
Simpli Press by Made Simpli Embraces Beauty and Minimalism
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Building Facade-Inspired Clothing
101% Unveils the New Seagram Collection of Apparel
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Minimalist Gradient Glass Desks
The in.water Concept by Nicola Morelli is a Metaphor for Pollution
Slick Monochromatic Fashion Collections
Stone Island Boasts a Minimalist Color Palette for SS23
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Minimal Philosophy Toronto Homes
Burdifilek Designs the Sleek Forest Hill Residence
Logo Guessing Games
Not a Logo Tasks Players with Selecting the Right Option of Two Images
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Minimalist Aluminum Furniture Collections
URBANCRAFT Debuts the Monochrome Basics Collection
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Pale Yellow Minimal Townhomes
i.B. Archstudio Designs the VVV Townhouse with Pastel Hues
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections