Playlists, crosswalk signs, scavenger hunts and emoji decoders are just a few of the ways the top July 2015 interactive marketing examples drive interaction. In addition to popping up in unusual places, many brands are going out of their way to make advertisements particularly hard to find, such as with campaigns that are covert or ephemeral in nature. This is exactly what Les Paul did with a challenge that asked elite music fans to prove they were worthy of winning one of its legendary guitars, using Shazam as a judge.
In addition to mobile advertising being extremely popular, advertisers are taking this idea literally by amping up marketing efforts using vehicles. For instance, Amazon is driving around discounted goods on its Treasure Truck, while gum company Dentyne has a vehicle that follows food trucks in order to promote fresh breath post-meal.
At the heart of it, these are all great examples of memorable experiential marketing.
Top 50 Interactive Concepts in July
From Immersive Horror Videos to Underwater Radio Stations:
Laura McQuarrie — Jul 25, 2015 — Marketing
49
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
48
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
47
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
46
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
45
Breath-Freshening Food Trucks
This New Initiative Reminds Consumers to Chew Gum After Eating
44
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
43
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
42
Interactive Storytelling Ads
This Volkswagen Commercial Lets Viewers Craft a Custom Story
41
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
40
Awareness-Raising Text Lanes
Antwerp's Text Walking Lanes Inform Pedestrians About Public Safety
39
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
38
Virtual Reality Brewery Tours
'Meantime' Brewery is Creating Virtual Tours for Festivals & Events
37
Social Good Currency
UNICEF Promises That Its Unicoin is the 'First Currency Dedicated to Do Good'
36
Engaging Activity Shops
The Upper Canada Mall's New Pop-Up Retail Space Promotes Recreation
35
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
34
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
33
Social Media Magazines
Ballantine has Launched an Interactive Whiskey Magazine on Instagram
32
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
31
Challenging Guitar Campaigns
The 'Les Paul Skill Check' Asks Musicians to Show Their Skills
30
Comforting Tissue Stunts
Kleenex Employs Experiential Brand Marketing to Create Ease
29
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
28
Subway Fare Books
L± Pocket Encourages Reading on the Subway with Books That Double as Tickets
27
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
26
Dad-Celebrating Coupons
Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
25
Mindful Salt Shakers
Fundacion Favaloro Brings Awareness to Salt Consumption with Color
24
Soda-Inspired Speakers
Pepsi Challenges Fans to Capture the 'Beats of the City'
23
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
22
Urban Survival Competitions
Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich
21
Mid-Mission Army Recruitment
Sweden is Utilizing Video Conferences to Inform Interested Candidates
20
Entertaining Sign-Up Forms
CANAL+ Turns Mundane Subscription Forms into a Source of Amusement
19
Social Mortgage Campaigns
SA Home Loans' #TweetDreams Lets Users Help to Drop Interest Rates
18
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
17
Eye-Tracking Donation Sites
Eye Click Donation Only Lets People Donate to ALS Using Their Eyes
16
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
15
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
14
Animal Shadow Posters
The Johannesburg Zoo Used Creative Cutouts to Advertise Night Tours
13
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
12
Crowdsourced Beer Branding
Rhinegeist Brewing Asked for Creative Beer Names for Its New IPA
11
User-Generated Stock Photos
This Company Will Allow Brands to Use Image Content from Consumers
10
Cry-Proof Mascara Ads
L'Oreal Waterproof Mascara was Tested on a Theater of Crying Women
9
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
8
Educational Air-Purifying Kits
Volkswagen Teaches Students in China to Create a DIY Air Filter
7
Underwater Radio Stations
Neutrogena's Sea Radio Station Only Plays Underwater Music
6
Crowdsourced Sleep Playlists
The Good Night Drink Asked People to Share Soothing Music for Sleep
5
Upcycled Airplane Objects
KLM's 'Plane to Product' Inspires Kids to Repurpose Used Items
4
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
3
Auto-Printing Crime Campaigns
Missing Person Posters Automatically Print in Nearby Homes
2
Musical Glassware Concerts
Suntory Hall Hosts a 'Glassical Concert' with Unusual Instruments
1
Compassionate Soccer Campaigns
Sport Club Internacional's 'Side by Side' Reduces Sports Rivalry
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Off-Road Campsite Solutions
The Collaborative Adventure Mobility Platform is Expansive
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Emoting-Grille Car Concepts
BMW's I Vision Dee Concept Creates a Digitalized Driving Experience
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic