From the beach or on a boat, you wouldn't have been able to hear Neutrogena's Sea Radio Station—it only plays underwater music.
The unique radio station was set up as a promotion for the sunscreen brand, demonstrating the lasting power of the product during exposure to both sun and water. Before dipping into the water, beach-goers in Puerto Rico got a free spray of the protective Neutrogena product and then were invited to dive near the buoy that was broadcasting the underwater music.
With earbuds specifically to help people tune into music underwater, music players for use in the shower and many waterproof mobile devices, consumers want to be assured that entertainment can be delivered absolutely anywhere they go, without risk of any water damage.
Neutrogena's Sea Radio Station Only Plays Underwater Music
Laura McQuarrie — June 24, 2015 — Marketing
References: neutrogena & creativecriminals