As a provider of premium cable television subscriptions, CANAL+ challenged itself to create a sign-up form that is as interesting as the content it puts on TV.
To make the process of entering personal and billing details amusing, CANAL+ turned to two of the station's most well-known characters from a talk show, Catherine and Liliane. The Interactive Form has this pair guide new subscribers through the process of filling in information boxes, complete with entertainment and comical quips along the way.
Although completion of a sign-up form is mandatory, this initiative from CANAL+ goes to show that there is the potential to make a variety of mundane tasks much more exciting for the benefit of the consumer and business. As a result of the Interactive Form, the service saw an 18% increase in subscribers.
Key Themes Behind This Trend
- Interactive Form Experience
- Creating entertaining and interactive sign-up forms to engage users and enhance the user experience.
- Personalized User Guidance
- Using well-known characters or personalities to guide users through form completion, adding entertainment value and making the process more enjoyable.
- Transforming Mundane Tasks
- Taking mundane tasks, such as form filling, and finding creative ways to make them more exciting and engaging for users.
Where This Applies
- Entertainment
- Entertainment industry can leverage interactive forms to enhance user engagement and create a memorable experience.
- Subscription Services
- Subscription-based industries can explore the use of entertaining sign-up forms to increase user conversion rates and attract more subscribers.
- User Experience Design
- User experience design industry can focus on developing more interactive and entertaining form experiences that improve overall user satisfaction.
