Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,931 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,931 cutting edge ideas.

User-Generated Stock Photos

This Company Will Allow Brands to Use Image Content from Consumers

— June 24, 2015 — Tech
'Olapic' has unveiled a plan for a new business venture that allows brands to use image content generated by their own consumers. The idea is to replace brands' stock photos with user-generated content from social media channels such as Instagram, Twitter, Facebook and Pinterest.

Olapic's new service uses an algorithm that tracks 46 different signals in order to determine which photos will result in the highest engagement and conversion rates. Over time, the curation engine uses these results to become smarter about what photos consumers are most likely to identify with. By harnessing user-generated content instead of stock photos, brands provide a more contextualized picture of what a product looks like and how it may be used. The service also helps brands to save the time and money associated with taking their own photos.

By using image content from consumers, brands can appear more authentic and engaging to their consumers.
Trend Themes
1. User-generated Content - Companies can take advantage of user-generated content to replace stock photos, enhancing brand authenticity and engagement.
2. Curation Engine - The use of an algorithm that tracks consumer engagement and conversion rates in photo curation can improve the effectiveness of marketing campaigns.
3. Visual-based Social Media - Businesses can leverage the popularity of visual-based social media like Instagram, Twitter and Pinterest to boost customer engagement and loyalty.
Industry Implications
1. Marketing and Advertising - Marketing agencies and advertising firms can incorporate user-generated content and curation engines to enhance campaign effectiveness and customer engagement.
2. E-commerce - E-commerce platforms can increase their sales and conversions by utilizing consumer-generated images to provide a more authentic representation of their products.
3. Social Media Management - Social media management companies can utilize the popularity and effectiveness of user-generated content to enhance their services and target more businesses in need of social media marketing.
2.3
Score
Popularity
Activity
Freshness