'Olapic' has unveiled a plan for a new business venture that allows brands to use image content generated by their own consumers. The idea is to replace brands' stock photos with user-generated content from social media channels such as Instagram, Twitter, Facebook and Pinterest.
Olapic's new service uses an algorithm that tracks 46 different signals in order to determine which photos will result in the highest engagement and conversion rates. Over time, the curation engine uses these results to become smarter about what photos consumers are most likely to identify with. By harnessing user-generated content instead of stock photos, brands provide a more contextualized picture of what a product looks like and how it may be used. The service also helps brands to save the time and money associated with taking their own photos.
By using image content from consumers, brands can appear more authentic and engaging to their consumers.