These interactive fashion innovations range from music channels that are inspired by a luxury brand's core values and runway shows that are broadcast using virtual reality software. As sensory and immersive marketing becomes more and more appealing to today's consumer, independent and heritage fashion brands are both stepping it up with customized experiences that appeal to their target demographic's niche interests.
A leader in the interactive fashion realm is Topshop -- the UK fast fashion retailer has not only hosted a VR-powered runway show that was live streamed for fans but has also promoted new collections using unconventional and memorable methods like a Twitter-powered crane that let shoppers compete for prizes and promotions.
Furthermore, designers like Tory Burch -- whose recently released mobile app goes far beyond fashion and sells consumers a lifestyle -- are appealing to tech-savvy millennials who are known to spend the majority of their free time on inspiring social media channels like Instagram or Pinterest.
50 Interactive Fashion Innovations
50
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
49
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
48
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
47
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
46
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
45
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
44
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
43
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
42
Interactive Holographic Displays
This Futuristic Display Window Showcases Ralph Lauren Polotech
41
Branded Workout Challenges
Nike's Better For It Challenge Gets People Fit in 90 Days
40
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
39
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
38
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
37
Digital Flagship Boutiques
The Newly Launched Lacoste Digital Boutique is Elegant and Pristine
36
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
35
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
34
Interactive Nail Art Applications
The Gwen for OPI Smartphone Platform Allows Users to Form Looks
33
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
32
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
31
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
30
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
29
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
28
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
27
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
26
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
25
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
24
Eco-Friendly Fundraising Campaigns
This Brand Encourages Companies to Pay for Environmental Damage
23
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
22
Artfully Shoppable Videos
Mine All Mine by the NOWNESS Lets Consumers Shop In-Video
21
Size-Less Online Stores
AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
20
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
19
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
18
Virtual Fashion Films
River Island's High-Tech Fashion Experience Embraces Google Cardboard
17
Shoppable Video Campaigns
Elle Canada's Shop Your Mood Campaign Makes It Easy to Buy from the Bay
16
Diamond Catalog Apps
The Swarovski Crystal Collection App was Designed with Buyers in Mind
15
Emotion-Based Clothing
This Apparel Line Creates Custom Garments Based on a Customer's Mood
14
Digitized Sportswear Catalogs
The LACOSTE LT12 Collection is Unveiled in an Interactive Lookbook
13
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
12
Style-Focused Image Filters
The Louboutinize App Provides Users with High-Fashion Filters
11
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
10
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
9
Fashion-Forward Emojis
These Custom Fashion Emojis Celebrate the Start of NYFW
8
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
7
Water Conservation Campaigns
The MEC Homewaters Campaign Boasts Environmentally Conscious Values
6
Streamed Digital Fashion Shows
The Peter Som Fall 2013 Line Will Make Its Debut Online
5
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
4
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
3
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
2
Interactive Fashion Campaigns
PERCH's Kate Spade Store Display Boasts Digitized Accents
1
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Dynamic Thigh-High Tech Sneakers
Voo Store Joins On Running to Create a Unique New Sneaker
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
AI-Powered Fashion Stylists
Style Bot Lets Users Try on Clothes from an AI Virtual Closet
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Digital Fashion Labels
Digital Fashion by Printemps is a 40-Piece Virtual Collection
Shoppable AI Fashion
Redro Turns Real-Time Fashion into Discoverable AI-Powered Looks
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Gaming-Inspired Fashion Collections
Charli Cohen x Diablo IV Hit Selfridges Stores in the UK
AI Virtual Try-On Tools
Outfit Changer AI Represents the Future of the Fashion Industry
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
3D Fashion-Printing Technologies
'3DFashion' From Stratasys is Direct-to-Textile and Full-Color
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Neo-Rave Fashion NFTs
Wholeland: Primal Rave by The Fabricant Fuses Styles Across Time
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
AI-Powered Fashion Designs
The Fabricant and NVIDIA Join Forces in Fashion Design
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Fashion Doll Metaverses
Rainbow High Invites Fans into a Virtual Creative Arts School on Roblox
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Metaverse Apparel Collections
Forever 21 Unveils a Metaverse-Based Fashion Collection on Roblox
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
AI Avatar Fashion Studios
Stage Made the First AI-Powered Fashion Designer in the Metaverse
Cloud Technology-Inspired Fashion
AHLUWALIA Presents the Symphony Unlocked Capsule for FW23
Luxe Skiwear Metaverse Games
Balenciaga Launches the Balenciaga Skiwear Mini Game
Web3-Based Storytelling Projects
The Fabricant Launches Wholeland: A Web3 Fashion Experience
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation