Functional packaging designs are a clever way to increase the value of any product and the overall customer experience. By incorporating alternative uses into packaging designs, whether related to the product or not, brands can improve product interaction so that the experience is naturalistic and unobtrusive.
In addition to improving the experience of using a product, bonus alternative uses can add unexpected moments of delight for consumers. One such example is the plantable coffee cup designed by 'Reduce Reuse Grow.' The biodegradable cup is embedded with California wildflower seeds and is aimed at benefiting reforestation efforts in the state.
Above all else, functional packaging serves to eliminate all possible barriers to purchase. For example, many packaging concepts include helpful measurement tools built into packaging concepts. For a customer who doesn't own a measuring cup, this could solve a legitimate issue that could prevent a purchase.
39 Functional Packaging Designs
38
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
37
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
36
Self-Watering Packaging Designs
Duncan Anderson Designs a Package to keep Herbs Fresh
35
Modular Takeaway Containers
This Adaptive Container Features Clip-In Attachments as Dividers
34
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
33
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
32
Hexagonal Cookie Packaging Concepts
Saikai is Both a Quirky and Functional Packaging Concept
31
Self-Opening Package
Tomorrow Machine Creates Packaging that Opens Itself When Food is Ready
30
Revolving Butter Packets
This Butter Packaging Reveals the Product with a Rotating Compartment
29
Spoon-Integrated Packaging
This Snack Container is Packaged with a Spoon That's Cleverly Hidden
28
Handheld Hamburger Packaging
This New McDonald's Takeaway Bag Makes It Easier to Eat a Big Mac
27
Biodegradable Book Packaging
This Reusable Book Packaging Transforms into a Plant Pot
26
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
25
Multipurpose Honey Containers
This Honey Packaging Design Doubles as a Candle
24
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
23
Pocket-Sized Water Bottles
Core Hydration is Offering Its Packaged Water in 500mL Portions
22
Measured Spice Packaging
Pinch & Dash is a Clever Branding Concept by Nichol Dannemiller
21
Oven-Ready Poultry Packages
Sealed Air Corp.'s Display Bag is Also an Ovenable Pouch
20
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
19
Plantable Coffee Containers
This Eco-Friendly Plantable Coffee Cup Turns Into Compost As Well
18
Water-Resistant Cardboard Cups
Kotkamills' Eco-Friendly Disposable Cups are Chemical-Free
17
Eco Detergent Packaging
This Eco Laundry Packaging Concept Provides a Built-In Scoop
16
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
15
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
14
Ready-to-Pour Cleaner Pouches
Bona's Hardwood Floor Cleaner Comes with an Easy-to-Use Dispenser
13
Raindrop Herb Branding
Urb Garden Packaging References Nature in Contour and Composition
12
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
11
Injectable Face Masks
This Korean Face Mask from THE OOZOO Features a Syringe for a Serum Infusion
10
Easy-Pour Packaging
A Watering Can Fertilizer Bag Makes Tending to Your Garden a Splash
9
Tubed Rice Containers
Germany's Reishunger Brand Offers a Different Way to Store the Grains
8
Stackable Takeaway Packaging
The Sta-Pack Features Separate Units Connected by a Handle
7
Pre-Filled Icing Bags
The Pillsbury Filled Pastry Bags Make Quick Work of Decorating Cakes
6
Compostable Candy Wrappers
Alter Eco's Chocolate Truffles are Packaged in Compostable Foil
5
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
4
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
3
Squeezable Mustard Pouches
Silver Spring's Deli-Style Mustard is Packed into a Gusseted Pouch
2
Insulating Wooden Boxes
The 'WooBox' is an Eco-Friendly Alternative to Styrofoam Packaging
1
Globetrotting Snack Bags
Transavia Airlines' Potato Chip Bags Satisfy Cravings and Wanderlust
Related Ideas
Collapsible Pocket Coffee Cups
The 'REUSABLE' Foldable Silicone Cup by Kalina Gotseva is Eco-Chic
Organically Curvaceous Coffee Makers
The Conceptual 'Woolly' Capsule Coffee Machine is Friendly
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Hydroponic Plant-Growth Ecosystems
The Square Greens Pod is a Compact Device to Cultivate Food
Recycling-Friendly Pump Designs
The P&G Product Pump Design Can Be Recycled without Disassembly
Industrial Design Blenders
The conceptual Jar Blender Has a Minimalist, Tech-Influenced Form
Seafood Waste Seed Packaging
'SEAD' Biodegradable Seed Pods are Made with Chitin
Ambient Energy Harvesting Planters
This Hydroponic Planter System Encourages Interaction
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Biodegradable Moisture-Absorbing Bags
The 'Flipme' is a Packaging Solution that Absorbs Moisture
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Multi-Functional Food Containers
Roll by Haechan Ryu is a Space-Caving Food Container
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Active Packaging Solutions
AINA Creates Packaging with Various Active Materials for Different Uses
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Moisture-Absorbing Packaging
This Packaging Tech Eliminates the Need for Desiccant Packets
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Compostable Single-Serve Coffee Packs
Steeped Coffee Leads a Movement Against Non-Recyclable Pods
Compostable Food Packaging Brands
Shanghai Timeco Industrial Uses Sugarcane Bagasse for Packaging
Edible Plant-Based Wrappers
Xampla Makes Edible, Biodegradable Plant Protein Packaging
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Compostable Foodservice Packaging
The Eco-Products GreenStripe Line Has New Bags and Wraps
Combination Modular Bottles
The Berry Bottle is an All-in-One Modular Bottle for Any Adventure
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
PCR Soil Packaging
Back to the Roots Creates Soil Packaging from Post-Consumer Recycled Plastic
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Functional Mushroom Teas
Four Sigmatic's Functional Instant Teas Support Moods, Gut Health & More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Compostable Foodservice Packaging
The Better Earth Farmer’s Fiber Collection is Being Expanded
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Compostable Packaging Innovation Centers
The Greenhouse Learning Center Will Test Packaging
Sleek PFAS-Free Packaging
Celebration Packaging Unveils PFAS-Free Enviroware Compostable Packaging
Seaweed-Made Packaging Solutions
This Notpla Packaging is 100% Plastic-Free
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Bark-Based Packaging Technology
Bpacks is a Biodegradable Packaging Startups with a New Solution
Sustainable Compact Blenders
Open Funk's re:Mix Kitchen Blender Boasts Practicality & Convenience
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Recycled Fruit Bags
Superfresh Growers Introduces a Collection of Recycled Apple and Pear Bags
Compostable Denim Packaging Trials
Levi's Rolls out Hybrid Polybags as a Sustainable Packaging
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Multi-Functional Seedling Cups
BudTrainer™ Launches BudCups™ to Replace Single-Use Seedling Pots
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Recycle-Ready Coffee Pouches
Amcor and Löfbergs Launch Monomaterial Recyclable Coffee Packaging
Modular Automated Indoor Planters
The totam planter Has an Automated, Self-Watering Design
Reusable Paper Lunch Bags
Out of the Woods Reinterprets a Nostalgic Lunch Classic
Reusable Food-Preserving Containers
Stasher's Sealable Bags and Bowls are Radical and Functional
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Plant-Based Snack Bar Wrappers
BAR-U-EAT Compostable Bar Wrappers are BPI-Certified
Green Produce-Preserving Containers
Rubbermaid's 'FreshWorks® Produce Saver' Keeps Produce Fresh
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Fiber-Reduced Eco Packaging
DS Smith Debuts the 'Light Wrap' to Lower Packaging CO2 Emissions
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Reusable Foodservice Cup Ranges
The Berry Cup Range from Berry Global is Reusable
Recyclable Takeout Packaging Services
Uber Eats Begins the Reusable Packaging Trials in London
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Reusable Cafe Packaging
SFU Reduces Waste with Tap to Reuse and Smart Return Bin Tech
Bamboo Hot Beverage Cups
Celebration Packaging Debuts its Bamboo Fiber Hot Drink Cups
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Freshness-Prolonging Cannabis Packaging
Boveda's Original Terpene Shield™ Sachets Maintain Quality
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Sustainable Growing Containers
The HC Companies Debuts the Revamped Horticultural Containers
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Compostable Fruit Snack Packaging
The Park2Natural Packaging is Being Used by New Forest Fruit
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Sustainable Chemical Refill Centers
The Friendly Chemical Co. Launches its New Refill Stations
Dehydrated Plant-Based Meals
Farm to Summit Packages Nourishing Meals in Omnidegradable Bags
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
High-Function Fish Packaging
Südpack Debuts a New High-Sealing, Puncture-Resistant Packaging Film
Organic Material Coffee Capsules
The Alpla Biodegradable Coffee Capsules Have a Neutral Profile
Naturally Derived Plant Food Kits
Flourish Plant Food is Organic and Dense with Nutrients