These examples of dark and edgy branding range from occult-inspired wine bottle designs to sinister coffee packaging. Embracing one's dark side, the marketing concepts often reject traditional design ideals, choosing instead to
to shock consumers both visually and conceptually.
Whether referencing religious themes or gaining inspiration from society's current obsession with witch culture, these examples of dark and edgy branding go against the grain.
The sleek and sophisticated designs are often featured in a monochromatic palette rather than an over-saturated one. If infused with color, the designs keep bold hues to a minimum and display them as accents to black-and-white elements. Blood, skull iconography and even insect illustrations make up some of these most memorable branding designs.
64 Examples of Aphotic Branding
63
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
62
Non-Committal Tattoo Kits
Makeup Company Sephora Has a New Temporary Body Ink Applicator
61
Punk Hello Kitty Couture
Fashion Designer Couture To Promote MAC Hello Kitty Cosmetics
60
Dark Magic Booze Branding
Drink Evil Spirits Vodka if You Dare to Wake Up the Lurking Demons
59
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
58
Couture Lipstick Branding
Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
57
Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity
56
Skull-Adorned Bean Branding
New Packaging for Onyx Coffee Lab Will Bring You Back to Life
55
Mythical Woman Soap Packaging
Hushh Stewards is Designed Around the Concept of Secrets as a Sin
54
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
53
Real Dead Bunny Billboards
Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
52
Literary Fragrances
Scent Stories Gets Inspired by Classic Grim Tales
51
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
50
Cruciform Beverage Branding
L'Ermita Beer Packaging Reduces Romanesque Symbolism to the Cross
49
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
48
Cement-Coated Containers
A Concrete Bottle Surface Covers Wine with an Unexpected Cloak
47
Elegant Antidote Branding
Habit Packaging Brings Class to the Recovery from Narcotics
46
Cement-Encased Soap
CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers
45
Sinister Cigarette Packaging
Anti Smoking Campaign Extinguishes Marlboro's Sales
44
Tentacled Pirate Packaging
Blackbeard Rum Branding is Inspired by the Caribbean
43
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
42
Suave Coffee Branding
Espresso Republic’s Packaging Design Identity is Raw and Bold
41
Alcoholic Bomb Branding
Vodka Democracy Symbolizes the Power of the People, by Their Beverage
40
Suggestive Bedding Branding
The Dirty Linen Packaging is Unabashedly Playful
39
Starry Night Bottles
Meteor Wines by White Fences Vineyard Take You Away into the Dark Universe
38
Dangerous Insect-Clad Packaging
Tokyomilk Dark Flirts With Your Sinister Side
37
Celestial Cheese Branding
Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
36
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
35
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
34
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
33
Playing Card Calendars
MM Identity Lab Creates a Zodiac Calendar with a Dual Purpose
32
Fiery Literary Brews
Crime and Punishment Beer is Made with Hot Peppers
31
Gothic Scents
Black Phoenix Alchemy Lab Creates Dark-Sided Perfumes
30
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
29
Twisted Beverage Branding
Millesime Champagne Packaging Elegantly Expresses the Grape Blend Within
28
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
27
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
26
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
25
Sacred Beer Branding
T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging
24
Viking-Inspired Beer Branding
TOFF Stimulates Images of a Nordic Viking
23
Church Confessional Wine Boxes
Padre Divino Packages its Product in Religious Containers
22
Alcoholic Moonlit Packaging
The Midnight Moon Moonshine Bottles are Dark and Mysterious
21
Masculine Grooming Boxes
The T&D Stash Box Mixes Old World Charm with Modern Grooming Essentials
20
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
19
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
18
Bloody Branding
Touch Brands Themselves With a Unique Message
17
Gothic Lip Glosses
This Gothic Lip Gloss from SteamBath Factory is Hauntingly Sweet
16
Exquisite Opulent Brewery Branding
The Brassneck Brewery Visual Identity is Sophisticated and Bold
15
Darkly Metallic Beauty Lines
The Tesori D'oriente Hammam Packaging is Arabic-Inspired
14
Macho Monochromatic Beer Coasters
These Illustrated Beer Coasters Aid in Bro-Bonding
13
Black Booze Bottles
Mother's Ruin Gin Boasts Bold and Dark Packaging
12
Perceptive Alcohol Branding
This Viejo Indecente Packaging Embodies a Mysterious Aesthetic
11
Blooming Skull Booze Packaging
Dearly Beloved Wine Sports a Dark Yet Playful Label
10
Decadent Hotel-Branded Desserts
The Ritz Carlton Cake Provides a Taste of the Hotel's Quality
9
Crucified Contemporary Campaigns
These 'Museum MADRE' Ads Will Gather Attention
8
Bewitching Eco-Bags
Houdini's Shop of Magic Tricks and Misdirections Bag is Allusive
7
Voodoo-Inspired Scents
Erzulie's Boutique Offers the Perfect Perfumes for Halloween
6
Curious Creature Packaging
The Peat Monster Features an Intricate and Slightly Scary Label
5
Heart-Bursting Java Beans
Death Wish Coffee Serves Up a Mind-Buzzing Brew
4
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
3
Gothic Alcohol Branding
Nuevas Rias Gets a Sophisticated Design by CB'a Design Solutions
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Satanic Brews
Occulter Creates a Collection of Black Metal-Inspired Teas
Related Ideas
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Crystal Bottled Luxury Fragrances
Dior and Baccarat Designs the Limited-Edition Sauvage Elixir
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Stylish Collaborative Avant-Garde Collections
Paris Saint-Germain and Blvck Paris Launch a Capsule
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Typography-Inspired Lifestyle Collections
House Industries & Autotype Introduce an New Collection
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Volcanic Lighting Installations
davidpompa Explores the Origins of Its Ambra Toba Collection
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Bauhaus-Inspired Pattern Collections
Design En Rogue Architecture Recently Debuted Its New Line
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Pared-Back Coffee Interiors
Keiji Ashizawa Has Ccreted a Minimalist Blue Bottle Coffee Shop
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Regal Inaugural Candle Collections
Alexander McQueen Launches its Inaugural Candle Capsule
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Contemporary Versatile Glassware
Richard Brendon Designs the Modern Optic Collection
Luxurious Nighttime Cognacs
Rémy Martin Debuts XO Night as a Marker for Nocturnal Celebrations
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Otherworldly Lighting Fixture Designs
Ross Gardam Uses Dark Disks for This Stunning Design
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Film-Inspired Bottle Shop Interiors
Studio Paul Chan Draws Inspiration from Wes Anderson
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Sensorial Plant-Powered Skincare
Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Exclusive Ski-Inspired Eyewears
Brain Dead and Oakley Factory Team Launch First Eyewear Collection
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Mexican Fruit Distilled Spirits
Edénico's Distilled Spirts Capture the Lushness of Paradise
Conscious Eyewear Capsules
Mondottica Unveils a Stunning and Stylish Eyewear Line for Allsaints
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Wine-Inspired Hair Dyes
The oVertone Coloring Conditioner Hair Kits Celebrate the Libation
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Orb Logo-Themed Premium Lighters
ZIPPO and Vivienne Westwood Launch a Lighter Collection
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Oceanic Gin Martinis
The Aphotic Martini Spotlights a Signature Gin Made with Seaweed
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Activism-Themed Custom Upcycled Shoes
tareet Delivers Custom ASICS for the APOC Store
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Hand-Painted EVOO Bottles
Lopes Antico Frantoio Boasts Hand-Painted Ceramic Organic EVOOs
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage